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Soyla

Social media for roofing companies

Your roofing company's social media, done for you. Fifteen posts a month. You approve, we post.

We write about what you find on an inspection, the roofs and gutters you finish, and the crews who put them on. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Slate Harbor
    Slate Harbor post: "Two days on this roof.", two harnessed roofers standing on the ridge of a finished charcoal shingle roof under a cold overcast sky.

    Two days on this one. New flashing at the chimney, and the drive swept before we left.

  • Clay Hollow
    Clay Hollow post: "New siding and seamless gutters", the same gable wall photographed twice, faded siding beside new.

    Same wall, same corner, same light. The old gutter came off with the old siding.

  • Tin Creek
    Tin Creek post: "The gutters come before the rain.", an illustrated run of gutter heaped with dry leaves above a downspout.

    The leaves are down. We flush the downspouts and put the loose straps back.

  • Chalk Line
    Chalk Line post: "An ice dam is not a gutter problem.", two cards on charcoal setting the gutter against the attic.

    Clearing the gutter will not stop an ice dam. We start in the attic instead.

  • Slate Harbor
    Slate Harbor post: "A roof is six layers.", a navy header over an off-white diagram of the six roof layers drawn as a numbered stepped stack.

    You see the shingles. The five layers under them are the ones doing the work.

  • Mill Point
    Mill Point post: "Rain moves the roofs.", a rain-beaded section of standing-seam metal panel on a dark studio stage.

    Rain moved two roofs off this week. Nobody loses their place in the line.

  • Maple Court
    Maple Court post: "A cracked pipe boot", a split rubber collar around a vent pipe on a shingled roof in bright daylight.

    A stain on a bedroom ceiling, and this is what was sitting above it.

  • Anvil Ridge
    Anvil Ridge post: "CREW LEAD WANTED", a shingle-loaded flatbed truck in a shop bay under a black and yellow hiring card.

    One opening on the roof crew. Come by the shop any weekday morning.

  • Slate Harbor
    Slate Harbor post: "Two days on this roof.", two harnessed roofers standing on the ridge of a finished charcoal shingle roof under a cold overcast sky.

    Two days on this one. New flashing at the chimney, and the drive swept before we left.

  • Slate Harbor
    Slate Harbor post: "A roof is six layers.", a navy header over an off-white diagram of the six roof layers drawn as a numbered stepped stack.

    You see the shingles. The five layers under them are the ones doing the work.

  • Clay Hollow
    Clay Hollow post: "New siding and seamless gutters", the same gable wall photographed twice, faded siding beside new.

    Same wall, same corner, same light. The old gutter came off with the old siding.

  • Mill Point
    Mill Point post: "Rain moves the roofs.", a rain-beaded section of standing-seam metal panel on a dark studio stage.

    Rain moved two roofs off this week. Nobody loses their place in the line.

  • Tin Creek
    Tin Creek post: "The gutters come before the rain.", an illustrated run of gutter heaped with dry leaves above a downspout.

    The leaves are down. We flush the downspouts and put the loose straps back.

  • Maple Court
    Maple Court post: "A cracked pipe boot", a split rubber collar around a vent pipe on a shingled roof in bright daylight.

    A stain on a bedroom ceiling, and this is what was sitting above it.

  • Chalk Line
    Chalk Line post: "An ice dam is not a gutter problem.", two cards on charcoal setting the gutter against the attic.

    Clearing the gutter will not stop an ice dam. We start in the attic instead.

  • Anvil Ridge
    Anvil Ridge post: "CREW LEAD WANTED", a shingle-loaded flatbed truck in a shop bay under a black and yellow hiring card.

    One opening on the roof crew. Come by the shop any weekday morning.

Eight sample posts for Slate Harbor shown as they would appear in a feed.
Ask for a post

Post a storm update tonight

Tap a card like Storm and emergency status or Before and after, fill in a few fields, add a photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterOne job, the same view twice.Needs 2 photos
  • What we foundThe part that failed, and what it told the tech.Needs a photo
  • A job we finishedOne job, one photo, what it took.Needs a photo

People

  • Tech spotlightA name and a face on the person who knocks.Needs a photo
  • Welcome a new hireFirst week on the truck, in a real photo of them.Needs a photo

Hiring

  • We're hiringOne opening, with terms you will honor on the phone.Photo optional

Customers

  • A review we lovedA customer's own words, rebuilt as a branded card.No photo needed

Services and offers

  • An offer or a specialOne offer, what it includes, and the day it ends.Photo optional
  • Seasonal service reminderThe season's service, your open slots and the cutoff.No photo needed
  • Our maintenance planWhat members get, how many visits, what it costs.No photo needed

The company

  • Show off a truckThe wrapped van the neighborhood already recognises.Needs a photo
  • Sponsorships and givingA team, a drive, a day the crew spent somewhere else.Photo optional

Notices

  • Hours and noticesHoliday hours, a delay, a change customers should know.No photo needed
  • Storm and emergency statusCrews out, the wait right now, what you can get tonight.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Storm and emergency status” card is tapped and its sheet opens; the answers filled in are: what is happening, High wind or hail; crews out right now, 4; the wait right now, Tarps same day, repairs from Monday; what we can do tonight, Tarping tonight and tomorrow. Full repairs start when the wind drops, in the order calls came in; what to do while you wait, Photograph the ceiling and the attic before anyone cleans up, and stay off the roof. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Slate Harbor, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes from the truck

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick your look once

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: orange listing panels with large photographs.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: red and orange with very large headlines.On this page
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: deep blue with sky blue gradients.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: a flat orange field with white type.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: black and industrial yellow, high contrast.On this page
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: deep navy with fine rules.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: warm neutral commerce tiles.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

A roofer's page fills up the week of a storm, then sits. On the right, the same month with Soyla.

Without Soyla
  • A finished roof with no caption.
  • A storm notice from last spring.
  • Then nothing until the next one.
With Soyla
Slate Harbor post: "Two days on this roof.", two harnessed roofers standing on the ridge of a finished charcoal shingle roof under a cold overcast sky.
Slate Harbor post: "A roof is six layers.", a navy header over an off-white diagram of the six roof layers drawn as a numbered stepped stack.
Clay Hollow post: "New siding and seamless gutters", the same gable wall photographed twice, faded siding beside new.
Mill Point post: "Rain moves the roofs.", a rain-beaded section of standing-seam metal panel on a dark studio stage.
Tin Creek post: "The gutters come before the rain.", an illustrated run of gutter heaped with dry leaves above a downspout.
Maple Court post: "A cracked pipe boot", a split rubber collar around a vent pipe on a shingled roof in bright daylight.
Chalk Line post: "An ice dam is not a gutter problem.", two cards on charcoal setting the gutter against the attic.
Anvil Ridge post: "CREW LEAD WANTED", a shingle-loaded flatbed truck in a shop bay under a black and yellow hiring card.
A post a day
A month

Thirty days, from inspections to hiring

One post a day: what an inspection turns up, how flashing and venting work, storm updates, your crews, and an opening you need to fill.

  • Roofs and exteriors
  • What we find
  • Safety
  • Storms and seasons
  • Estimates and warranty
  • Crews and hiring
  • Notices and community
MonTueWedThuFriSatSun
  1. 1Flashing does the work
  2. 2What we found: a boot
  3. 3What an estimate names
  4. 4Ridge, valley, eave
  5. 5Why we tie off, always
  6. 6Why the crew starts early
  7. 7A change to office hours
  8. 8Attic venting in pairs
  9. 9Before hail season
  10. 10Granules in the gutter
  11. 11Shingle, metal or tile
  12. 12What a warranty covers
  13. 13Meet a crew foreman
  14. 14How rain days work
  15. 15Where a stain begins
  16. 16Ladders, footed and tied
  17. 17Ice and water shield
  18. 18Nail pops, explained
  19. 19After a wind event
  20. 20Hiring a roofing tech
  21. 21A team we sponsor
  22. 22Repair versus replace
  23. 23Clearing the drive first
  24. 24What underlayment does
  25. 25How the yard sweep works
  26. 26Gutter season starts
  27. 27A day with the crew
  28. 28Storm week phone hours
  29. 29Why insurers ask the age
  30. 30Deposits and draws

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Will this make us sound like storm chasers?

No. A free roof, a waived deductible or an offer to handle the claim never goes in your posts. A storm update carries what you confirmed: the event, the crews out, the wait right now, and what a homeowner can safely do while they wait.

Can we post photos of a customer's roof?

Yes, once the homeowner has said yes. Your photos go up untouched, and the address, the house number and the street sign stay out of the post. The before and after card asks you to confirm the homeowner agreed before the post is made.

Do you cover gutters, siding and commercial work?

Yes. We write from what you tell us you do, so a gutter crew, a siding company and a commercial roofer do not get the same posts. Change what you do and the next posts follow it.

Can you help us hire a crew?

Yes. Ask for a hiring post and give us the role, the schedule and the pay you will honor on the phone. We print only what you wrote. Hiring also gets its own day in the month, so an opening is not the only thing on your page.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Between storms, your page keeps going.

Tell us what you inspect, repair and install, and who you need to hire. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.