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Soyla

Social media for HVAC companies

Your HVAC company's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the tune-ups you run, what your maintenance plan covers, and the installs your techs finish. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Stillair
    Stillair post: "A blower wheel packed with dust.", a cut-out furnace blower wheel with grey felt packed between every blade.

    This came out of a furnace on a no-heat call. The vents had gone weak first.

  • Alder Bay
    Alder Bay post: "Cleared the shrubs and leveled the outdoor unit.", the same outdoor condenser overgrown above and clear below.

    Same unit, same spot, one morning apart. Fins can only breathe if there is a gap.

  • Juniper Field
    Juniper Field post: "Fall heating tune-ups are on the schedule.", a giant cropped numeral nine over a lime booking capsule.

    Nine slots left this week. Book by October 24 and we bring the filter with us.

  • Vane & Gauge
    Vane & Gauge post: "The office is closed Thursday and Friday.", a white card carrying the dates 26 and 27 in dot-matrix numerals.

    We are closed Thursday and Friday. No-heat calls still come first all weekend.

  • Stillair
    Stillair post: "The arrow points at the furnace.", a flat diagram of return air, a pleated filter and a blower with one coral arrow.

    The pleats face the return, the arrow faces the blower. That is the whole rule.

  • Pine Hollow
    Pine Hollow post: "The third van on the road.", a white service van in a driveway with its side door open on stocked shelving.

    We stock it the way we stock the other two, so most calls finish on the first visit.

  • Marlow Ridge
    Marlow Ridge post: "We have room for one more on the crew.", three rows giving the role, the schedule and the pay.

    One service tech opening, Monday to Friday. Call the office and we will talk pay.

  • Granite Span
    Granite Span post: "Replaced a rooftop unit before the store opened.", a new packaged rooftop unit square on its curb at dawn.

    Old unit off, new one running, doors open at nine. One night on the roof.

  • Stillair
    Stillair post: "A blower wheel packed with dust.", a cut-out furnace blower wheel with grey felt packed between every blade.

    This came out of a furnace on a no-heat call. The vents had gone weak first.

  • Stillair
    Stillair post: "The arrow points at the furnace.", a flat diagram of return air, a pleated filter and a blower with one coral arrow.

    The pleats face the return, the arrow faces the blower. That is the whole rule.

  • Alder Bay
    Alder Bay post: "Cleared the shrubs and leveled the outdoor unit.", the same outdoor condenser overgrown above and clear below.

    Same unit, same spot, one morning apart. Fins can only breathe if there is a gap.

  • Pine Hollow
    Pine Hollow post: "The third van on the road.", a white service van in a driveway with its side door open on stocked shelving.

    We stock it the way we stock the other two, so most calls finish on the first visit.

  • Juniper Field
    Juniper Field post: "Fall heating tune-ups are on the schedule.", a giant cropped numeral nine over a lime booking capsule.

    Nine slots left this week. Book by October 24 and we bring the filter with us.

  • Marlow Ridge
    Marlow Ridge post: "We have room for one more on the crew.", three rows giving the role, the schedule and the pay.

    One service tech opening, Monday to Friday. Call the office and we will talk pay.

  • Vane & Gauge
    Vane & Gauge post: "The office is closed Thursday and Friday.", a white card carrying the dates 26 and 27 in dot-matrix numerals.

    We are closed Thursday and Friday. No-heat calls still come first all weekend.

  • Granite Span
    Granite Span post: "Replaced a rooftop unit before the store opened.", a new packaged rooftop unit square on its curb at dawn.

    Old unit off, new one running, doors open at nine. One night on the roof.

Eight sample posts for Stillair shown as they would appear in a feed.
Ask for a post

Your maintenance plan, in one post

Pick a card: Our maintenance plan, a seasonal reminder, or We're hiring. Fill in a few fields, add a photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterOne job, the same view twice.Needs 2 photos
  • What we foundThe part that failed, and what it told the tech.Needs a photo
  • A job we finishedOne job, one photo, what it took.Needs a photo

People

  • Tech spotlightA name and a face on the person who knocks.Needs a photo
  • Welcome a new hireFirst week on the truck, in a real photo of them.Needs a photo

Hiring

  • We're hiringOne opening, with terms you will honor on the phone.Photo optional

Customers

  • A review we lovedA customer's own words, rebuilt as a branded card.No photo needed

Services and offers

  • An offer or a specialOne offer, what it includes, and the day it ends.Photo optional
  • Seasonal service reminderThe season's service, your open slots and the cutoff.No photo needed
  • Our maintenance planWhat members get, how many visits, what it costs.No photo needed

The company

  • Show off a truckThe wrapped van the neighborhood already recognises.Needs a photo
  • Sponsorships and givingA team, a drive, a day the crew spent somewhere else.Photo optional

Notices

  • Hours and noticesHoliday hours, a delay, a change customers should know.No photo needed
  • Storm and emergency statusCrews out, the wait right now, what you can get tonight.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Our maintenance plan” card is tapped and its sheet opens; the answers filled in are: what the plan is called, The Stillair Plan; visits a year, 2; price, $19 a month; what members get the rest of the year, Priority scheduling, Discount on repairs; these are terms we will honor when a member calls, yes. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Stillair, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between calls

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick your look once

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: corporate azure, blue panels on blue.On this page
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: deep blue with sky blue gradients.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: deep blue and charcoal, data panels.On this page
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: warm neutral commerce tiles.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

The page goes quiet the moment the season turns busy. On the right, the same month with Soyla.

Without Soyla
  • A filter photo taken between calls.
  • Last summer's hours, still on top.
  • Then nothing until the first cold night.
With Soyla
Stillair post: "A blower wheel packed with dust.", a cut-out furnace blower wheel with grey felt packed between every blade.
Stillair post: "The arrow points at the furnace.", a flat diagram of return air, a pleated filter and a blower with one coral arrow.
Alder Bay post: "Cleared the shrubs and leveled the outdoor unit.", the same outdoor condenser overgrown above and clear below.
Pine Hollow post: "The third van on the road.", a white service van in a driveway with its side door open on stocked shelving.
Juniper Field post: "Fall heating tune-ups are on the schedule.", a giant cropped numeral nine over a lime booking capsule.
Marlow Ridge post: "We have room for one more on the crew.", three rows giving the role, the schedule and the pay.
Vane & Gauge post: "The office is closed Thursday and Friday.", a white card carrying the dates 26 and 27 in dot-matrix numerals.
Granite Span post: "Replaced a rooftop unit before the store opened.", a new packaged rooftop unit square on its curb at dawn.
A post a day
A month

From tune-ups to install day

One post a day: how the equipment works, what a tune-up checks, your installs, your techs, and the season's notices.

  • Homeowner questions
  • How equipment works
  • How service works
  • Safety at home
  • Jobs and installs
  • Your techs
  • Seasons and notices
  • Hiring
MonTueWedThuFriSatSun
  1. 1Why one room runs warm
  2. 2Meet a service tech
  3. 3Inside a heat pump
  4. 4No quotes over the phone
  5. 5An attic duct, sealed
  6. 6The early truck
  7. 7Labor Day hours
  8. 8Filters: which side is up
  9. 9Where the CO alarm goes
  10. 10What efficiency means
  11. 11The C-wire, explained
  12. 12A no-cool call, solved
  13. 13Who handles tune-ups
  14. 14Fall furnace season
  15. 15Repair versus replace
  16. 16What a tune-up checks
  17. 17Why bigger is not better
  18. 18We're hiring a lead tech
  19. 19A multi-zone line set
  20. 20Who answers the phone
  21. 21Test the smoke alarms
  22. 22Humidity and comfort
  23. 23Where a space heater goes
  24. 24Why the AC ices over
  25. 25What a plan covers
  26. 26Clear around the condenser
  27. 27Meet an apprentice
  28. 28Closed Thanksgiving Day
  29. 29Thermostat setbacks
  30. 30Install day, hour by hour

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

How do you know what to post about our company?

You tell us what you service in one sentence, and we read your website if you give us one. Then you confirm the details in the dashboard: your maintenance plan, your service area, the equipment you install. Every post is built from what you confirmed.

Will you make up prices or savings claims?

No. Every draft is checked against this trade's rules before you see it. No savings percentage, no efficiency rating, no rebate amount, and no price unless you gave us one. If you change the plan, tell us and the next post uses the new terms.

Can we use photos from a customer's home?

Yes, once the homeowner has said yes. Your photos go up untouched, and we never redraw your equipment or your people. The address, the house number and the street sign stay out of the post, and the card asks you to confirm the homeowner agreed.

Can you help us hire techs?

Yes. Ask for a hiring post and give us the role, the schedule and the pay you will honor on the phone. We print only what you wrote. Hiring also gets its own day in the month, so an opening is not the only thing on your page.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

One sentence is enough to start

Tell us what you service, what your plan covers and who you need to hire. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.