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Soyla

Social media for salons & beauty

Your salon's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the services on your menu, the stylists behind the chairs and the openings in this week's book. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Softline Studio
    Softline Studio post: "Lived-in blonde.", the back of a freshly blown-out honey balayage in the salon chair.

    Rosa kept the root dark and let the ends do the work. Six weeks between visits.

  • Ironwood Barbers
    Ironwood Barbers post: "Four chairs, one mirror, and the third is Marcus's.", the swept empty shop before opening.

    Four chairs, one mirror, and a floor that gets swept between every cut.

  • Salt Harbor
    Salt Harbor post: "Lash artist. One bed open.", a white card listing the pay, the hours and the room on paper white.

    One lash bed is open. Hourly base while you build, commission on top.

  • Linen Court
    Linen Court post: "Six heads, one morning.", a finished bridal updo of fine braids coiled at the nape with pearl pins.

    Six of them, one morning. Nadia braided the crown before the veil went on.

  • Softline Studio
    Softline Studio post: "ASK FOR A NUMBER", a column of ten real hair swatches running black to palest blonde on ivory.

    A number tells your colorist more than a word does. Bring one to the consult.

  • Poppy Lane
    Poppy Lane post: "Gel manicure. Prep is most of it.", an overhead of a finished pink and lime gel set on a lavender towel.

    Gel, short and almond. Most of the hour goes on prep, before any color.

  • Almond House
    Almond House post: "MAY 5 AND 6", folded ivory linen towels on a nude plaster ledge under one warm raking light.

    We are both in a class on the fifth and sixth. Back on Thursday morning.

  • Foundry Row
    Foundry Row post: "Station four is open.", a brushed steel and walnut styling chair alone on a paper white field.

    Station four is free from March 1. One rent, no add-ons, and you keep your own book.

  • Softline Studio
    Softline Studio post: "Lived-in blonde.", the back of a freshly blown-out honey balayage in the salon chair.

    Rosa kept the root dark and let the ends do the work. Six weeks between visits.

  • Softline Studio
    Softline Studio post: "ASK FOR A NUMBER", a column of ten real hair swatches running black to palest blonde on ivory.

    A number tells your colorist more than a word does. Bring one to the consult.

  • Ironwood Barbers
    Ironwood Barbers post: "Four chairs, one mirror, and the third is Marcus's.", the swept empty shop before opening.

    Four chairs, one mirror, and a floor that gets swept between every cut.

  • Poppy Lane
    Poppy Lane post: "Gel manicure. Prep is most of it.", an overhead of a finished pink and lime gel set on a lavender towel.

    Gel, short and almond. Most of the hour goes on prep, before any color.

  • Salt Harbor
    Salt Harbor post: "Lash artist. One bed open.", a white card listing the pay, the hours and the room on paper white.

    One lash bed is open. Hourly base while you build, commission on top.

  • Almond House
    Almond House post: "MAY 5 AND 6", folded ivory linen towels on a nude plaster ledge under one warm raking light.

    We are both in a class on the fifth and sixth. Back on Thursday morning.

  • Linen Court
    Linen Court post: "Six heads, one morning.", a finished bridal updo of fine braids coiled at the nape with pearl pins.

    Six of them, one morning. Nadia braided the crown before the veil went on.

  • Foundry Row
    Foundry Row post: "Station four is open.", a brushed steel and walnut styling chair alone on a paper white field.

    Station four is free from March 1. One rent, no add-ons, and you keep your own book.

Eight sample posts for Softline Studio shown as they would appear in a feed.
Ask for a post

Post the opening or show fresh work

Post openings this week, show off your work, introduce a stylist. Fill in a few boxes, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterThe same client, the same light, both sides.Needs 2 photos
  • Show off your workOne finished result from the chair, today.Needs a photo
  • Bridal and event workThe party, the trial, the on-site setup.Needs a photo

Booking

  • Openings this weekThe gaps in the book, so somebody fills them.No photo needed
  • Hours and noticesHoliday hours, a class day, a closure, a snow day.No photo needed

People

  • Meet a stylistA name, a face, and why clients ask for them.Needs a photo
  • Welcome a new stylistFirst week at the chair, with their book open.Needs a photo

The menu

  • A service and its priceOne service, what it includes, what it starts at.Photo optional

Hiring

  • We're hiringAn opening on the floor, with terms you will honor.Photo optional
  • A chair to rentThe rent, what it covers, and when it's available.Needs a photo

Clients and community

  • A review we lovedA client's own words, rebuilt as a card.No photo needed
  • Community and givingA cut-a-thon, a drive, a sponsorship, a donation.Photo optional

The salon

  • Show the salonThe station, the bowl, the suite, the front door.Needs a photo

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Openings this week” card is tapped and its sheet opens; the answers filled in are: what kind of card, Openings this week; the open times, Thursday 10 and 2, Friday at 4; whose chair, Dana; what will fit, Color or highlights, Cut; how to book it, Book online; anything else, The 10 o'clock has two hours behind it, enough for a full highlight. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Softline Studio, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between clients

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your salon

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.On this page
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: warm nude, quiet and unhurried.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.On this page
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: deep blue with sky blue gradients.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: deep teal with warm sand accents.On this page
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: warm neutral commerce tiles.On this page
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.

46 designs. Pick one once; every post is made in it.

Before and after

Your page today, and with us.

Fresh work stays in the camera roll, and an opening gets posted after the day fills. On the right, the same month with Soyla.

Without Soyla
  • Fresh work saved in the camera roll.
  • An opening posted after the day filled.
  • A full Saturday, then no time to post.
With Soyla
Softline Studio post: "Lived-in blonde.", the back of a freshly blown-out honey balayage in the salon chair.
Softline Studio post: "ASK FOR A NUMBER", a column of ten real hair swatches running black to palest blonde on ivory.
Ironwood Barbers post: "Four chairs, one mirror, and the third is Marcus's.", the swept empty shop before opening.
Poppy Lane post: "Gel manicure. Prep is most of it.", an overhead of a finished pink and lime gel set on a lavender towel.
Salt Harbor post: "Lash artist. One bed open.", a white card listing the pay, the hours and the room on paper white.
Almond House post: "MAY 5 AND 6", folded ivory linen towels on a nude plaster ledge under one warm raking light.
Linen Court post: "Six heads, one morning.", a finished bridal updo of fine braids coiled at the nape with pearl pins.
Foundry Row post: "Station four is open.", a brushed steel and walnut styling chair alone on a paper white field.
A post a day
A month

Your work, your chairs, your whole month

A post a day: how a service works, who is behind the chair, what is open this week, and aftercare in plain words.

  • Hair, nails & skin
  • Your work
  • Services explained
  • Your stylists
  • Booking & openings
  • The space
  • Style & trends
  • Notices & community
MonTueWedThuFriSatSun
  1. 1How to ask for a fade
  2. 2A cut, from the back
  3. 3What a toner does
  4. 4Balayage vs highlights
  5. 5Gel, dip or acrylic
  6. 6Meet a colorist
  7. 7The room on a Tuesday
  8. 8Why blonde goes brassy
  9. 9Openings this week
  10. 10What a patch test is
  11. 11What curtain bangs need
  12. 12The level system, 1 to 10
  13. 13Holiday hours
  14. 14The desk, by name
  15. 15How often to trim
  16. 16A grow-out at week six
  17. 17How lash fills work
  18. 18Lash lift vs extensions
  19. 19Split ends do not heal
  20. 20The backbar, restocked
  21. 21Closed for a class
  22. 22Cuticle oil, every day
  23. 23A cancellation opened
  24. 24Why box dye is tricky
  25. 25Nail shapes, compared
  26. 26What heat protectant does
  27. 27A team anniversary
  28. 28Where clients can park
  29. 29Reading a portfolio
  30. 30A fade, close up

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can we post photos of our clients?

Yes, when you confirm the client agreed to it. Every draft is checked against beauty rules before you see it: no result promise, no permanence claim, nothing about a client's private life. We use your photo as you shot it, never a made-up client.

Does this work for a barbershop, nail studio or spa?

Yes. Hair, barbering, nails, lashes, brows, skin and spa work can all share a month. Tell us which of them you actually do, and we build the month around that and your booking week.

Can you post prices and promotions?

Only the ones you give us. We do not invent a price, a deposit or a discount, and we write a figure as a starting price unless you tell us it is flat. A promotion needs its dates and its conditions from you.

Can you post a last-minute opening?

Yes. Ask for an openings post with the times, the stylist and how to book, add a photo if you want, and it is in Review a few minutes later. Nothing goes out until you approve it.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Stay behind the chair. We do the posting.

Tell us what you do, who does it and how your week books. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.