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Soyla

Social media for auto repair & service

Your auto shop's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the jobs coming through your bays, the part that failed and why, and what a diagnostic fee actually buys. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Northline Auto
    Northline Auto post: "METAL ON METAL FOR A WEEK", a rear brake rotor on a steel bench with its face cut through into the cooling vanes.

    We pulled the wheel on a week of grinding. The pad was gone and the disc paid for it.

  • Sandhill Tire
    Sandhill Tire post: "WINTER TIRE CHANGEOVER", a winter tire standing on a grey studio band below an open cream field.

    Winter set on, summer set stored with us until spring. Not for run-flats.

  • Fairmount Service
    Fairmount Service post: "We are closed November 26 and 27", a wall calendar page with two days ringed in orange felt-tip.

    We are closed both days. Cars already here stay locked in and the key drop is open.

  • Broadfield Diesel
    Broadfield Diesel post: "DARNELL", a technician seen from behind at an open toolbox in a diesel bay, with three label chips.

    Nine years in, and the drivers who used to ask for the last foreman ask for him.

  • Northline Auto
    Northline Auto post: "FLASHING MEANS STOP", a large amber check engine symbol above two lines telling flashing from steady.

    Flashing means stop where you are. Steady means book it with us this week.

  • Ironbridge Collision
    Ironbridge Collision post: "The door was never the problem", a dark door shell on a stand in a lit paint booth, above three labelled chips.

    The door was straight. The pillar behind it was not, so that is what we fixed.

  • Ashgrove Motors
    Ashgrove Motors post: "WATER PUMP", a scaled old water pump beside a clean new one floating over a giant word.

    Ray had the timing belt off already, so the pump came out with it. One job, not two.

  • Larkhill Detail
    Larkhill Detail post: "We gave the bays to the shop class", a white card carrying four labelled cards for the morning's stations.

    Ridgeline High spent a Saturday morning in our bays. We do it every spring.

  • Northline Auto
    Northline Auto post: "METAL ON METAL FOR A WEEK", a rear brake rotor on a steel bench with its face cut through into the cooling vanes.

    We pulled the wheel on a week of grinding. The pad was gone and the disc paid for it.

  • Northline Auto
    Northline Auto post: "FLASHING MEANS STOP", a large amber check engine symbol above two lines telling flashing from steady.

    Flashing means stop where you are. Steady means book it with us this week.

  • Sandhill Tire
    Sandhill Tire post: "WINTER TIRE CHANGEOVER", a winter tire standing on a grey studio band below an open cream field.

    Winter set on, summer set stored with us until spring. Not for run-flats.

  • Ironbridge Collision
    Ironbridge Collision post: "The door was never the problem", a dark door shell on a stand in a lit paint booth, above three labelled chips.

    The door was straight. The pillar behind it was not, so that is what we fixed.

  • Fairmount Service
    Fairmount Service post: "We are closed November 26 and 27", a wall calendar page with two days ringed in orange felt-tip.

    We are closed both days. Cars already here stay locked in and the key drop is open.

  • Ashgrove Motors
    Ashgrove Motors post: "WATER PUMP", a scaled old water pump beside a clean new one floating over a giant word.

    Ray had the timing belt off already, so the pump came out with it. One job, not two.

  • Broadfield Diesel
    Broadfield Diesel post: "DARNELL", a technician seen from behind at an open toolbox in a diesel bay, with three label chips.

    Nine years in, and the drivers who used to ask for the last foreman ask for him.

  • Larkhill Detail
    Larkhill Detail post: "We gave the bays to the shop class", a white card carrying four labelled cards for the morning's stations.

    Ridgeline High spent a Saturday morning in our bays. We do it every spring.

Eight sample posts for Northline Auto shown as they would appear in a feed.
Ask for a post

Hiring a tech, or today's job

Tap a card like We're hiring or What came in today, fill in a few fields, add your photo, and the post is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • What came in todayThe part that failed, photographed on the bench.Needs a photo
  • Old part, new partThe worn one next to the one that replaced it.Needs a photo
  • Before and afterThe same panel, the same angle, two photos.Needs 2 photos
  • A fix, start to finishWhat they came in with, what you found, what fixed it.Photo optional

People

  • Crew spotlightOne tech, advisor or painter, by name.Needs a photo
  • A certification earnedAn ASE test passed, I-CAR, EV training, a school finished.Photo optional

Hiring

  • We're hiringOne opening, with the pay plan and the schedule you will honor.Photo optional

Customers

  • A review we lovedA customer's words, rebuilt as a card.No photo needed
  • A new fleet accountSay whose vehicles you now keep on the road.Photo optional

Services

  • A special or seasonal offerOne service, one offer, with the terms and the end date.Photo optional
  • Something new we doA service or a machine the shop did not have last month.Photo optional

Notices

  • Hours and noticesHoliday hours, weather, a parts delay, how booked you are.No photo needed

Community

  • Community and givingA team sponsored, a clinic, a drive, a repair donated.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “We're hiring” card is tapped and its sheet opens; the answers filled in are: the role, B tech; how it pays, Flat rate with a weekly guarantee; the pay range, 26 to 34 an hour, by certification; the schedule, Weekdays, closed weekends; what comes with it, Health insurance, Paid time off, ASE test fees paid, Tool allowance; these are the terms we will actually offer, yes. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Northline Auto, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between jobs

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your shop

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.On this page
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: a flat orange field with white type.On this page
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: deep navy with fine rules.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: black and industrial yellow, high contrast.On this page
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a giant wordmark behind a floating product.On this page
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

A bay photo goes up when someone remembers, then nothing for a month. The right side is the same month with Soyla.

Without Soyla
  • A quick bay photo between jobs.
  • A holiday-hours post still pinned.
  • A long gap when the shop got busy.
With Soyla
Northline Auto post: "METAL ON METAL FOR A WEEK", a rear brake rotor on a steel bench with its face cut through into the cooling vanes.
Northline Auto post: "FLASHING MEANS STOP", a large amber check engine symbol above two lines telling flashing from steady.
Sandhill Tire post: "WINTER TIRE CHANGEOVER", a winter tire standing on a grey studio band below an open cream field.
Ironbridge Collision post: "The door was never the problem", a dark door shell on a stand in a lit paint booth, above three labelled chips.
Fairmount Service post: "We are closed November 26 and 27", a wall calendar page with two days ringed in orange felt-tip.
Ashgrove Motors post: "WATER PUMP", a scaled old water pump beside a clean new one floating over a giant word.
Broadfield Diesel post: "DARNELL", a technician seen from behind at an open toolbox in a diesel bay, with three label chips.
Larkhill Detail post: "We gave the bays to the shop class", a white card carrying four labelled cards for the morning's stations.
A post a day
A month

A month at your shop

One post a day: car care your customers can use, the jobs in your bays, your techs, your services, and the hours you are open.

  • Car care basics
  • In the bays
  • Under the hood
  • Your techs
  • Services & warranty
  • The shop
  • Consumer rights
  • Notices & community
MonTueWedThuFriSatSun
  1. 1Flashing light vs steady
  2. 2What came in today
  3. 3How to read an estimate
  4. 4Brakes, in cutaway
  5. 5The penny test
  6. 6Meet one of the techs
  7. 7The lift, between jobs
  8. 8Noises, decoded
  9. 9What the warranty covers
  10. 10Oil intervals, honestly
  11. 11Old parts back, always
  12. 12Smells decoded
  13. 13Closed Saturday
  14. 14Meet the front counter
  15. 15Tire sidewall, read it
  16. 16Old part next to new
  17. 17Battery and alternator
  18. 18Where the CV boot goes
  19. 19What book time means
  20. 20The tool room at open
  21. 21Toy drive at the shop
  22. 22Alignment and balance
  23. 23What a diagnostic buys
  24. 24Puddles, by color
  25. 25Parts and your warranty
  26. 26When winter tires help
  27. 27A tech's ASE test week
  28. 28Hiring a B tech
  29. 29Wipers and washer fluid
  30. 30A rotor, before and after

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post photos of my customers' cars?

Yes, with the customer's OK, and we use your photo as you sent it. Every draft is checked against auto repair rules first: no plate, no VIN, no window sticker, no repair order in the frame. We do not promise a repair result or a warranty you did not give us. You approve every post.

Will the posts sound like my shop?

Yes. We use the words your service advisor uses, and the services, hours and offers you confirm. If a post sounds like a marketing company wrote it, decline it and pick the reason, and the next ones change.

Will every post be a coupon?

No. Most of the month explains cars: what a flashing check-engine light means, what a diagnostic fee pays for, what your warranty covers. An offer only goes on a post when you give us the terms and the end date.

Does this work for a tire shop or a body shop?

Yes. We learn what your shop actually does, so a tire and alignment shop, a quick lube and a collision shop do not get the same posts. We build the month out of the services you confirm.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Your shop's month, written for you.

Tell us what kind of shop you run and what you work on. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.