Skip to content
Soyla

Social media for med spas

Your med spa's social media, done for you. Fifteen posts a month. You approve, we post.

We write about what a treatment actually is, what happens at a consult, and who on your team is licensed to do what. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Northbell Aesthetics
    Northbell Aesthetics post: "Tonight.", three numbered rows beside two stacked pillows, hands holding a cold pack, and a glass of water at a bedside.

    Sit up, keep it cool, and leave it alone. Everything else can wait for morning.

  • Sablewood Skin
    Sablewood Skin post: "SPF", a plain ivory tube and a pale stone on a warm nude ledge with one hard bar of sunlight across them.

    It goes on the ears, the backs of the hands and the part in your hair.

  • Merrow Skin Clinic
    Merrow Skin Clinic post: "Not everyone here does everything.", a deep green card listing what an aesthetician, a nurse and a physician each do.

    Three licenses, three jobs, and every state draws the line in a different place.

  • Duneside Aesthetics
    Duneside Aesthetics post: "One room. One person in it.", a treatment bed and a small stainless tray on a white studio sweep under two hairline callouts.

    Fresh paper for everybody, and the tray gets opened while you are watching.

  • Northbell Aesthetics
    Northbell Aesthetics post: "The consult is the appointment.", a blank white card, a slim black pen and a small white jar on a studio sweep.

    The first visit is a history, a look in daylight and a plan you take home.

  • Fieldnote Skin
    Fieldnote Skin post: "MYTH / TRUTH", an ivory panel about tanning above a sage panel explaining what a laser reads, with white eye shields beside it.

    A laser reads the contrast between hair and skin. A tan moves it, so we test first.

  • Quiet Hour Aesthetics
    Quiet Hour Aesthetics post: "Thursdays now run into the evening.", a white card on a dusty blue field holding the new hours and the unchanged booking.

    We stay open into the evening on Thursdays now. Everything else is unchanged.

  • Halvard Clinic
    Halvard Clinic post: "We are hiring an injector.", a black poster with acid lime type and a polished chrome hand mirror standing on its handle.

    Three days a week, commission with a guarantee, and the room is already built.

  • Northbell Aesthetics
    Northbell Aesthetics post: "Tonight.", three numbered rows beside two stacked pillows, hands holding a cold pack, and a glass of water at a bedside.

    Sit up, keep it cool, and leave it alone. Everything else can wait for morning.

  • Northbell Aesthetics
    Northbell Aesthetics post: "The consult is the appointment.", a blank white card, a slim black pen and a small white jar on a studio sweep.

    The first visit is a history, a look in daylight and a plan you take home.

  • Sablewood Skin
    Sablewood Skin post: "SPF", a plain ivory tube and a pale stone on a warm nude ledge with one hard bar of sunlight across them.

    It goes on the ears, the backs of the hands and the part in your hair.

  • Fieldnote Skin
    Fieldnote Skin post: "MYTH / TRUTH", an ivory panel about tanning above a sage panel explaining what a laser reads, with white eye shields beside it.

    A laser reads the contrast between hair and skin. A tan moves it, so we test first.

  • Merrow Skin Clinic
    Merrow Skin Clinic post: "Not everyone here does everything.", a deep green card listing what an aesthetician, a nurse and a physician each do.

    Three licenses, three jobs, and every state draws the line in a different place.

  • Quiet Hour Aesthetics
    Quiet Hour Aesthetics post: "Thursdays now run into the evening.", a white card on a dusty blue field holding the new hours and the unchanged booking.

    We stay open into the evening on Thursdays now. Everything else is unchanged.

  • Duneside Aesthetics
    Duneside Aesthetics post: "One room. One person in it.", a treatment bed and a small stainless tray on a white studio sweep under two hairline callouts.

    Fresh paper for everybody, and the tray gets opened while you are watching.

  • Halvard Clinic
    Halvard Clinic post: "We are hiring an injector.", a black poster with acid lime type and a polished chrome hand mirror standing on its handle.

    Three days a week, commission with a guarantee, and the room is already built.

Eight sample posts for Northbell Aesthetics shown as they would appear in a feed.
Ask for a post

Put a service on your page

Tap a card for a service and its price, an opening this week or a job you are hiring for, and it comes back a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterThe same client, the same light, both sides.Needs 2 photos
  • Show off your workOne finished result from the chair, today.Needs a photo
  • Bridal and event workThe party, the trial, the on-site setup.Needs a photo

Booking

  • Openings this weekThe gaps in the book, so somebody fills them.No photo needed
  • Hours and noticesHoliday hours, a class day, a closure, a snow day.No photo needed

People

  • Meet a stylistA name, a face, and why clients ask for them.Needs a photo
  • Welcome a new stylistFirst week at the chair, with their book open.Needs a photo

The menu

  • A service and its priceOne service, what it includes, what it starts at.Photo optional

Hiring

  • We're hiringAn opening on the floor, with terms you will honor.Photo optional
  • A chair to rentThe rent, what it covers, and when it's available.Needs a photo

Clients and community

  • A review we lovedA client's own words, rebuilt as a card.No photo needed
  • Community and givingA cut-a-thon, a drive, a sponsorship, a donation.Photo optional

The salon

  • Show the salonThe station, the bowl, the suite, the front door.Needs a photo

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “A service and its price” card is tapped and its sheet opens; the answers filled in are: the service, Neuromodulator, one area; how long it takes, About twenty minutes; what it includes, A consult and a good faith exam first, then the treatment, then a check two weeks later. We price by area at the desk; this is a price we will honor at the desk, yes. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Northbell Aesthetics, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Approve them between appointments

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your posts

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.On this page
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: deep green clinical panels.On this page
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm neutral commerce tiles.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.On this page
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: warm nude, quiet and unhurried.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

What your page looks like now

A clinic posts when there is a gap between appointments, and there usually is not one. Soyla fills the month on the right.

Without Soyla
  • A before and after nobody signed for.
  • The new device, never announced.
  • A quiet stretch while the room stayed busy.
With Soyla
Northbell Aesthetics post: "Tonight.", three numbered rows beside two stacked pillows, hands holding a cold pack, and a glass of water at a bedside.
Northbell Aesthetics post: "The consult is the appointment.", a blank white card, a slim black pen and a small white jar on a studio sweep.
Sablewood Skin post: "SPF", a plain ivory tube and a pale stone on a warm nude ledge with one hard bar of sunlight across them.
Fieldnote Skin post: "MYTH / TRUTH", an ivory panel about tanning above a sage panel explaining what a laser reads, with white eye shields beside it.
Merrow Skin Clinic post: "Not everyone here does everything.", a deep green card listing what an aesthetician, a nurse and a physician each do.
Quiet Hour Aesthetics post: "Thursdays now run into the evening.", a white card on a dusty blue field holding the new hours and the unchanged booking.
Duneside Aesthetics post: "One room. One person in it.", a treatment bed and a small stainless tray on a white studio sweep under two hairline callouts.
Halvard Clinic post: "We are hiring an injector.", a black poster with acid lime type and a polished chrome hand mirror standing on its handle.
A post a day
A month

A month at the clinic

A post a day: how a treatment works, what the consult covers, who is licensed for what, and the hours that change.

  • Treatments explained
  • Skin, plainly
  • Safety & the rules
  • Prep & aftercare
  • Your team & licenses
  • The clinic
  • Booking & notices
MonTueWedThuFriSatSun
  1. 1What a consult covers
  2. 2Dehydrated is not a type
  3. 3Who does what here
  4. 4The night after a peel
  5. 5One room, one door
  6. 6Epidermis and dermis
  7. 7Thursday evenings now
  8. 8What a neuromodulator does
  9. 9Why lasers ask about a tan
  10. 10Meet an aesthetician
  11. 11What to skip before a wax
  12. 12Dermal filler, plainly
  13. 13What a good faith exam is
  14. 14Too many actives at once
  15. 15The tray, before you sit
  16. 16How to change a booking
  17. 17SPF on your hair part
  18. 18What microneedling is
  19. 19Who signs off on a plan
  20. 20Not the week of a wedding
  21. 21Waxing versus shaving
  22. 22Why we ask about medicines
  23. 23Ground floor, no stairs
  24. 24A facial, step by step
  25. 25Retinoids and your skin
  26. 26We are booking into fall
  27. 27Who you meet at the door
  28. 28What exfoliation does
  29. 29What single use means
  30. 30IPL and what it is for

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post our before and after photos?

Yes, when you attach them and confirm the authorization is signed. Work done under a medical practice is protected health information, so a before and after needs a HIPAA marketing authorization, not a yes in the chair. We never generate a result, never imply one, and never use a stock face as a before.

Will you name the injectable brand?

No. We write the generic class, a neuromodulator or a dermal filler, because those brand names are trademarks with the manufacturer's own rules for using them. If your practice is licensed to use a brand's approved assets, tell us and we follow what that agreement allows.

What can you say about our treatments?

What they are and how they work, never what a reader will get from one. Every draft is checked before it reaches you: no medical grade, no FDA approved, nothing permanent or guaranteed, nothing that treats or heals. We write only the services you tell us you are licensed for, because advertising one counts as offering it.

Can we use our own photos?

Yes, untouched. Send the room, a device on its stand, hands at work, and the post is built around your picture. We never invent a patient or a result, and a picture we make never carries a vial, a drug box, a needle, or a device aimed at a person.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Stay in the room. We will post.

Tell us what you treat, who is licensed to do it and where you are. We write the first posts, you say yes or no.

Get your first posts

Free to sign up. Plans from $99/month.