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Soyla

Social media for barbershops

Your barbershop's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the cuts on your board, the barbers in your chairs and the hours you take walk-ins. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Trestle Barbers
    Trestle Barbers post: "CLEAN BEFORE EVERY CHAIR", clipper blades and a fanned set of numbered guards laid out on a steel tray under a warm shop lamp.

    Blades, guards and combs go in disinfectant between cuts. The board checks it.

  • Grackle Barbershop
    Grackle Barbershop post: "Come at nine, when the shop is quiet.", a red and blue card with a cut-out photograph of a wooden booster board laid across a barber chair.

    Kids do better first thing. Nine is the quietest hour and nobody is waiting.

  • Kestrel Barbers
    Kestrel Barbers post: "One chair is open at the front window.", a white card grid setting out the weekly rent, the hours, what to bring and how to ask.

    One chair open at the front window. Weekly rent, your own book, your own key.

  • Dovetail Barbershop
    Dovetail Barbershop post: "THE FLOOR GETS SWEPT EVERY TIME", a warm photograph of an empty barber chair, a leaning broom and a swept tile floor under one hanging bulb.

    Swept after every cut. That is a rule in this shop, not a quiet afternoon.

  • Trestle Barbers
    Trestle Barbers post: "A TAPER IS NOT A FADE", a black card with three yellow-ruled rows naming a taper, a fade and a lineup.

    A taper gets shorter down the neck. A fade runs out into skin. Two different cuts.

  • Copperline Barbers
    Copperline Barbers post: "HOT TOWEL SHAVE", a bottle green card over a photograph of a steaming rolled towel, a badger brush and an open straight razor on marble.

    Towel, lather, towel again, then the razor. Thirty minutes, and none of it is fast.

  • Sextant Barbers
    Sextant Barbers post: "WALK IN. NO APPOINTMENT.", a near-black card with three glass chips and a chrome barber pole rendered in steel and smoked glass.

    Write your name on the list at the door. We take it in the order it is written.

  • Sixpence Barbers
    Sixpence Barbers post: "We open at seven on Saturdays now.", a pale grey report card showing the first and last Saturday chair in dot matrix numerals.

    From Saturday Sept 12 the first chair is at seven and the last one is at three.

  • Trestle Barbers
    Trestle Barbers post: "CLEAN BEFORE EVERY CHAIR", clipper blades and a fanned set of numbered guards laid out on a steel tray under a warm shop lamp.

    Blades, guards and combs go in disinfectant between cuts. The board checks it.

  • Trestle Barbers
    Trestle Barbers post: "A TAPER IS NOT A FADE", a black card with three yellow-ruled rows naming a taper, a fade and a lineup.

    A taper gets shorter down the neck. A fade runs out into skin. Two different cuts.

  • Grackle Barbershop
    Grackle Barbershop post: "Come at nine, when the shop is quiet.", a red and blue card with a cut-out photograph of a wooden booster board laid across a barber chair.

    Kids do better first thing. Nine is the quietest hour and nobody is waiting.

  • Copperline Barbers
    Copperline Barbers post: "HOT TOWEL SHAVE", a bottle green card over a photograph of a steaming rolled towel, a badger brush and an open straight razor on marble.

    Towel, lather, towel again, then the razor. Thirty minutes, and none of it is fast.

  • Kestrel Barbers
    Kestrel Barbers post: "One chair is open at the front window.", a white card grid setting out the weekly rent, the hours, what to bring and how to ask.

    One chair open at the front window. Weekly rent, your own book, your own key.

  • Sextant Barbers
    Sextant Barbers post: "WALK IN. NO APPOINTMENT.", a near-black card with three glass chips and a chrome barber pole rendered in steel and smoked glass.

    Write your name on the list at the door. We take it in the order it is written.

  • Dovetail Barbershop
    Dovetail Barbershop post: "THE FLOOR GETS SWEPT EVERY TIME", a warm photograph of an empty barber chair, a leaning broom and a swept tile floor under one hanging bulb.

    Swept after every cut. That is a rule in this shop, not a quiet afternoon.

  • Sixpence Barbers
    Sixpence Barbers post: "We open at seven on Saturdays now.", a pale grey report card showing the first and last Saturday chair in dot matrix numerals.

    From Saturday Sept 12 the first chair is at seven and the last one is at three.

Eight sample posts for Trestle Barbers shown as they would appear in a feed.
Ask for a post

Post the chair you need to fill

Tap a card: we're hiring, a chair to rent, or the hours you just changed. Fill in a few boxes, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterThe same client, the same light, both sides.Needs 2 photos
  • Show off your workOne finished result from the chair, today.Needs a photo
  • Bridal and event workThe party, the trial, the on-site setup.Needs a photo

Booking

  • Openings this weekThe gaps in the book, so somebody fills them.No photo needed
  • Hours and noticesHoliday hours, a class day, a closure, a snow day.No photo needed

People

  • Meet a stylistA name, a face, and why clients ask for them.Needs a photo
  • Welcome a new stylistFirst week at the chair, with their book open.Needs a photo

The menu

  • A service and its priceOne service, what it includes, what it starts at.Photo optional

Hiring

  • We're hiringAn opening on the floor, with terms you will honor.Photo optional
  • A chair to rentThe rent, what it covers, and when it's available.Needs a photo

Clients and community

  • A review we lovedA client's own words, rebuilt as a card.No photo needed
  • Community and givingA cut-a-thon, a drive, a sponsorship, a donation.Photo optional

The salon

  • Show the salonThe station, the bowl, the suite, the front door.Needs a photo

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “We're hiring” card is tapped and its sheet opens; the answers filled in are: the role, Barber; how it pays, Commission; the numbers, in your words, 60/40 on the chair; the schedule, Full-time, Weekends required; what comes with it, Backbar included, Paid training; these are the terms we will actually offer, yes. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Trestle Barbers, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Approve between walk-ins

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

The guard chart

Zero to eight, and what each one leaves.

A guard is the comb that clips over the blade, and it sets how much hair stays behind.

No.What it leavesLength
  1. 81 in25 mm
  2. 77/8 in22 mm
  3. 63/4 in19 mm
  4. 55/8 in16 mm
  5. 41/2 in13 mm
  6. 33/8 in10 mm
  7. 21/4 in6 mm
  8. 11/8 in3 mm
  9. 01/16 in1.5 mm
Said at the door
  • Do not take much off.A seven or an eight over the whole head, and the neck cleaned up.7 to 8
  • Take a little off.Four to six all over, the same shape you walked in with.4 to 6
  • Tight on the sides.A one or a two up the sides, scissors on top.1 to 2
  • Skin at the bottom.The bare blade at the neck, blended up into a three.0 to 3
Design

Pick a look for your shop

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: bottle green and antique gold.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: black and industrial yellow, high contrast.On this page
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: red and blue stickers on white.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: retro grunge in orange and rust.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: deep navy with fine rules.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Six posts a year, or one a day

Most shops post a fresh cut when somebody remembers to take the picture. On the right is the same month with Soyla.

Without Soyla
  • A fade shot at the wrong angle.
  • New Saturday hours nobody was told.
  • A chair that sat empty all Tuesday.
With Soyla
Trestle Barbers post: "CLEAN BEFORE EVERY CHAIR", clipper blades and a fanned set of numbered guards laid out on a steel tray under a warm shop lamp.
Trestle Barbers post: "A TAPER IS NOT A FADE", a black card with three yellow-ruled rows naming a taper, a fade and a lineup.
Grackle Barbershop post: "Come at nine, when the shop is quiet.", a red and blue card with a cut-out photograph of a wooden booster board laid across a barber chair.
Copperline Barbers post: "HOT TOWEL SHAVE", a bottle green card over a photograph of a steaming rolled towel, a badger brush and an open straight razor on marble.
Kestrel Barbers post: "One chair is open at the front window.", a white card grid setting out the weekly rent, the hours, what to bring and how to ask.
Sextant Barbers post: "WALK IN. NO APPOINTMENT.", a near-black card with three glass chips and a chrome barber pole rendered in steel and smoked glass.
Dovetail Barbershop post: "THE FLOOR GETS SWEPT EVERY TIME", a warm photograph of an empty barber chair, a leaning broom and a swept tile floor under one hanging bulb.
Sixpence Barbers post: "We open at seven on Saturdays now.", a pale grey report card showing the first and last Saturday chair in dot matrix numerals.
A post a day
A month

A month at the shop

A post a day: how to ask for a cut, who is behind each chair, what is open this week, and the hours that change.

  • How to ask for it
  • Cuts explained
  • Beards & shaves
  • Your barbers
  • The shop
  • Walk-ins & hours
  • Between visits
  • Notices & community
MonTueWedThuFriSatSun
  1. 1How to ask for a taper
  2. 2The chair by the window
  3. 3Fade, taper, lineup
  4. 4Washing after a lineup
  5. 5Who is open at seven
  6. 6The neckline, explained
  7. 7Closed for the holiday
  8. 8Bring a picture, not words
  9. 9Scissors on top, plainly
  10. 10What the pole meant
  11. 11Beard trim or shape up
  12. 12Three weeks out of a cut
  13. 13Who cuts curly hair here
  14. 14Saturday fills first
  15. 15Number two, all over
  16. 16How short is short
  17. 17The chairs we work in
  18. 18The week three itch
  19. 19A school drive this month
  20. 20When to come back in
  21. 21A first haircut, plainly
  22. 22Whose chair is whose
  23. 23The list at the door
  24. 24A hot towel shave
  25. 25How to comb a beard
  26. 26How we clean between cuts
  27. 27Blending grey, plainly
  28. 28New Saturday hours
  29. 29A chair to rent
  30. 30Why a lineup grows out

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post a cut I did today?

Yes, when the person in the chair signed off on it. Send us your photo and we use it as you shot it. We never redraw a head of hair and pass it off as your work, and we never put a client in a post without your word that they agreed to it.

Will you get the barbering words right?

Yes. Taper, fade, skin fade, lineup, beard trim, hot towel shave: we write the word your customer says at the door and explain one of them per post. We never promise how long a cut will hold or how a head will look, because that depends on the head.

Can you post that we are hiring or that a chair is free?

Yes. There is a card for a job and a card for a chair to rent. The terms come from you, and we print only what you type: we never invent a split, a booth rent, a guarantee or a benefit you did not offer.

What about state board rules?

We write only the services you tell us you are licensed for, because advertising a service is generally treated as offering to practise it. No "best barber in town", no guaranteed result, no claim that a service treats or fixes anything. Every draft is checked before it reaches you.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Keep the chair full. We will post.

Tell us what you cut, who is in the chairs and when you take walk-ins. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.