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Soyla

Social media for restaurants & cafes

Your restaurant's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the dishes on your menu, the people on the line and the hours you keep this week. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Mesa Tide
    Mesa Tide post: "SNAPPER VERACRUZ", a whole roasted snapper in tomato and olive sauce on a long speckled platter.

    Whole snapper, tomato, olives and capers. It has not left the menu since we opened.

  • Ember Row
    Ember Row post: "DAY THREE, OUT OF THE COLD", a tray of pale bubbled dough balls lifted out of the walk-in.

    Every batch gets three days in the cold before it sees an oven.

  • Two Palms
    Two Palms post: "Line cook. Nights and weekends.", a magenta hiring card with the pay, the shifts and what comes with the job.

    One line cook, nights and weekends. Walk in with a resume any afternoon.

  • Blue Awning
    Blue Awning post: "THE SPRING LIST", a walnut counter with a cardamom bun, marmalade toast and an iced cortado.

    Our spring list starts March 4. The winter mocha comes off the same day.

  • Mesa Tide
    Mesa Tide post: "TWO DIFFERENT SENTENCES", a bottle green card setting gluten-free option against safe for celiac.

    Tell us when you book and tell your server again. Then ask about the fryer.

  • Copper Pin
    Copper Pin post: "the smash double, pickles doubled", a smash double burger with sagging cheddar on a steel tray.

    Theo, two years on our line: "the pickles are the whole point."

  • Cedar Landing
    Cedar Landing post: "THE PATIO IS OPEN.", a candlelit courtyard patio set for dinner under a string of warm bulbs.

    The heaters are on, the blankets are out, and we run the patio menu until ten.

  • Sunday Porch
    Sunday Porch post: "new hours, starting friday", a cream card with a cut-out waffle cone of strawberry and fior di latte.

    From Friday we are open every day, noon to ten. The window closes last.

  • Mesa Tide
    Mesa Tide post: "SNAPPER VERACRUZ", a whole roasted snapper in tomato and olive sauce on a long speckled platter.

    Whole snapper, tomato, olives and capers. It has not left the menu since we opened.

  • Mesa Tide
    Mesa Tide post: "TWO DIFFERENT SENTENCES", a bottle green card setting gluten-free option against safe for celiac.

    Tell us when you book and tell your server again. Then ask about the fryer.

  • Ember Row
    Ember Row post: "DAY THREE, OUT OF THE COLD", a tray of pale bubbled dough balls lifted out of the walk-in.

    Every batch gets three days in the cold before it sees an oven.

  • Copper Pin
    Copper Pin post: "the smash double, pickles doubled", a smash double burger with sagging cheddar on a steel tray.

    Theo, two years on our line: "the pickles are the whole point."

  • Two Palms
    Two Palms post: "Line cook. Nights and weekends.", a magenta hiring card with the pay, the shifts and what comes with the job.

    One line cook, nights and weekends. Walk in with a resume any afternoon.

  • Cedar Landing
    Cedar Landing post: "THE PATIO IS OPEN.", a candlelit courtyard patio set for dinner under a string of warm bulbs.

    The heaters are on, the blankets are out, and we run the patio menu until ten.

  • Blue Awning
    Blue Awning post: "THE SPRING LIST", a walnut counter with a cardamom bun, marmalade toast and an iced cortado.

    Our spring list starts March 4. The winter mocha comes off the same day.

  • Sunday Porch
    Sunday Porch post: "new hours, starting friday", a cream card with a cut-out waffle cone of strawberry and fior di latte.

    From Friday we are open every day, noon to ten. The window closes last.

Eight sample posts for Mesa Tide shown as they would appear in a feed.
Ask for a post

Ask for the post you need today

Show off a dish, put up happy hour, say you are hiring. Fill in a few boxes, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Menu

  • Show off a dishNew on the menu, this week's special, a signature.Needs a photo
  • Happy hour or daily dealDays, hours and prices the register will honor.Photo optional
  • A new season's menuThe menu changed. Say what's new and what's leaving.Photo optional

Events

  • An eventLive music, trivia, a tasting, a pop-up.Photo optional
  • Catering and private eventsTrays, drop-offs, the private room, a buyout.Photo optional

People

  • Staff pickOne person on the team, and what they actually order.Needs a photo
  • Welcome a new hireFirst week on the line or the floor.Needs a photo

Hiring

  • We're hiringA kitchen or floor opening, with honest terms.Photo optional

Notices

  • Hours and noticesHoliday hours, a closure, sold out, reopened.No photo needed

Customers

  • A review we lovedA guest's words, rebuilt as a branded card.No photo needed

The place

  • Show the spaceThe patio, the bar, the room, the sign.Needs a photo
  • A milestoneAn anniversary, a move, an award.Photo optional

Community

  • Community and givingA sponsorship, a fundraiser night, a food drive.Photo optional

Kitchen

  • Behind the scenesThe prep, the early morning, the part guests never see.Needs a photo

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Happy hour or daily deal” card is tapped and its sheet opens; the answers filled in are: what kind of deal, Happy hour; which days, Tue, Wed, Thu; the hours, 4 to 6pm; the deal, $5 draft pints, $7 house margaritas, half-price wings. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Mesa Tide, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes on your phone

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your place

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep orange, warm editorial photography.On this page
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: retro grunge in orange and rust.On this page
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: warm neutrals, peach and cream.On this page
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: bottle green and antique gold.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: burnt orange with folk-market lettering.On this page
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: yellow and pink, poster-sized type.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us.

A restaurant posts when somebody has a minute, which is usually after close. On the right, the same month with Soyla.

Without Soyla
  • A dish photo from the camera roll.
  • Last December's hours, still up top.
  • Then a quiet stretch, right through the rush.
With Soyla
Mesa Tide post: "SNAPPER VERACRUZ", a whole roasted snapper in tomato and olive sauce on a long speckled platter.
Mesa Tide post: "TWO DIFFERENT SENTENCES", a bottle green card setting gluten-free option against safe for celiac.
Ember Row post: "DAY THREE, OUT OF THE COLD", a tray of pale bubbled dough balls lifted out of the walk-in.
Copper Pin post: "the smash double, pickles doubled", a smash double burger with sagging cheddar on a steel tray.
Two Palms post: "Line cook. Nights and weekends.", a magenta hiring card with the pay, the shifts and what comes with the job.
Cedar Landing post: "THE PATIO IS OPEN.", a candlelit courtyard patio set for dinner under a string of warm bulbs.
Blue Awning post: "THE SPRING LIST", a walnut counter with a cardamom bun, marmalade toast and an iced cortado.
Sunday Porch post: "new hours, starting friday", a cream card with a cut-out waffle cone of strawberry and fior di latte.
A post a day
A month

Your menu, your people, your whole month

A post a day about the menu, the people cooking it, how service runs, and the hours that change this week.

  • Food & drink
  • The menu
  • Kitchen & bar
  • Your team
  • The room
  • How service works
  • Events & catering
  • Notices & community
MonTueWedThuFriSatSun
  1. 1How to order a steak
  2. 2What's new on the menu
  3. 3Cross-contact explained
  4. 4Prep before the doors
  5. 5Milk in coffee drinks
  6. 6The cook on the grill
  7. 7Patio before service
  8. 8What a cover means
  9. 9Tonight's specials
  10. 10When the kitchen closes
  11. 11From ticket to table
  12. 12Reading the wine list
  13. 13This week's hours
  14. 14Who keeps dishes moving
  15. 15Why pasta water is salted
  16. 16Back bar before open
  17. 17Keeping hot food hot
  18. 18How trivia night works
  19. 19Pasta shapes and sauces
  20. 20The dining room at dusk
  21. 21A local food drive
  22. 22How tipping works
  23. 23What changed this week
  24. 24Espresso drinks explained
  25. 25When a table opens
  26. 26How to flag an allergy
  27. 27Holiday hours
  28. 28Team meal before service
  29. 29Why bread goes stale
  30. 30Private events explained

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you keep up when the menu changes?

Yes. Tell us what is new, what sold out and what the hours are this week, and we write from the facts you confirm. We do not assume last month's special is still on.

Can we use our own food photos?

Yes, and you should. Add your own photo when you ask for a dish, the room or the team, and we use it untouched. We never draw a plate and pass it off as food from your kitchen.

What about allergens and health claims?

We do not answer an allergy question in a post, and we do not call a dish gluten-free or nut-free unless you confirm it. Every draft is checked against restaurant rules before you see it: no health claim, no sourcing word you did not give us, and no guest's face on a post.

Does this work for a cafe, bakery, bar or food truck?

Yes. Tell us what you run and how, and the posts come from that: a bakery's morning, a bar's happy hour, a truck's stops this week. Not a stock restaurant calendar.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Keep the floor moving. We will keep posting.

Tell us what kind of place you run and what is on the menu. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.