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Soyla

Social media for coffee shops

Your coffee shop's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the coffee on bar this week, the pastry that is gone by ten, and whether laptops are welcome after noon. You approve each post by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Sixth Bell Coffee
    Sixth Bell Coffee post: "WE OPEN AT SIX.", a dark cafe before opening with one pendant lit over the counter and a chair being set down off a table.

    The lights come on at ten to six. The doors at six, Monday to Friday.

  • Barrow Bend Coffee
    Barrow Bend Coffee post: "ON BAR THIS WEEK", a kraft bag of whole roasted beans spilling onto a dark surface under floating spec labels.

    A washed Colombia on bar this week. It stays until the bag runs out.

  • Ryefield Bakehouse
    Ryefield Bakehouse post: "Gone by ten.", a bakery case shelf holding one empty parchment-lined tray, its crumbs and the tongs, behind the glass.

    Cardamom buns are baked once, at five. Today they were gone by ten.

  • Fernwater Coffee
    Fernwater Coffee post: "REFILL", a stoneware keep cup with a cork band on a dark green studio plane, the giant word behind it.

    Bring the same cup back and we will fill it. It lives on the shelf by the door.

  • Sixth Bell Coffee
    Sixth Bell Coffee post: "MORE MILK, SAME SHOT.", four cups in a row on a walnut counter, from a small macchiato glass to a tall latte.

    Macchiato, cortado, flat white, latte. Same espresso, more milk each time.

  • Ashmill Roasters
    Ashmill Roasters post: "YOU HEAR IT BEFORE YOU SEE IT", a hand drawing the trier from a glowing drum roaster with chaff in the air.

    First crack sounds like popcorn, one bean at a time. Roast day is Tuesday.

  • Tin Lantern Coffee
    Tin Lantern Coffee post: "Laptops are welcome here every morning, until noon.", a violet card whose last line lands in lime.

    Laptops are welcome until noon. After that the tables go back to two people.

  • Gantry Coffee
    Gantry Coffee post: "HIRING A BARISTA", five lime-checked rows on black naming the shift, the pay and the training.

    Opening shift, six to two, five days a week. We train on bar.

  • Sixth Bell Coffee
    Sixth Bell Coffee post: "WE OPEN AT SIX.", a dark cafe before opening with one pendant lit over the counter and a chair being set down off a table.

    The lights come on at ten to six. The doors at six, Monday to Friday.

  • Sixth Bell Coffee
    Sixth Bell Coffee post: "MORE MILK, SAME SHOT.", four cups in a row on a walnut counter, from a small macchiato glass to a tall latte.

    Macchiato, cortado, flat white, latte. Same espresso, more milk each time.

  • Barrow Bend Coffee
    Barrow Bend Coffee post: "ON BAR THIS WEEK", a kraft bag of whole roasted beans spilling onto a dark surface under floating spec labels.

    A washed Colombia on bar this week. It stays until the bag runs out.

  • Ashmill Roasters
    Ashmill Roasters post: "YOU HEAR IT BEFORE YOU SEE IT", a hand drawing the trier from a glowing drum roaster with chaff in the air.

    First crack sounds like popcorn, one bean at a time. Roast day is Tuesday.

  • Ryefield Bakehouse
    Ryefield Bakehouse post: "Gone by ten.", a bakery case shelf holding one empty parchment-lined tray, its crumbs and the tongs, behind the glass.

    Cardamom buns are baked once, at five. Today they were gone by ten.

  • Tin Lantern Coffee
    Tin Lantern Coffee post: "Laptops are welcome here every morning, until noon.", a violet card whose last line lands in lime.

    Laptops are welcome until noon. After that the tables go back to two people.

  • Fernwater Coffee
    Fernwater Coffee post: "REFILL", a stoneware keep cup with a cork band on a dark green studio plane, the giant word behind it.

    Bring the same cup back and we will fill it. It lives on the shelf by the door.

  • Gantry Coffee
    Gantry Coffee post: "HIRING A BARISTA", five lime-checked rows on black naming the shift, the pay and the training.

    Opening shift, six to two, five days a week. We train on bar.

Eight sample posts for Sixth Bell Coffee shown as they would appear in a feed.
Ask for a post

Put Saturday's cupping on your page

Pick a card: An event, Hours and notices, We're hiring. Type the details, add a photo, and the post is waiting in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Menu

  • Show off a dishNew on the menu, this week's special, a signature.Needs a photo
  • Happy hour or daily dealDays, hours and prices the register will honor.Photo optional
  • A new season's menuThe menu changed. Say what's new and what's leaving.Photo optional

Events

  • An eventLive music, trivia, a tasting, a pop-up.Photo optional
  • Catering and private eventsTrays, drop-offs, the private room, a buyout.Photo optional

People

  • Staff pickOne person on the team, and what they actually order.Needs a photo
  • Welcome a new hireFirst week on the line or the floor.Needs a photo

Hiring

  • We're hiringA kitchen or floor opening, with honest terms.Photo optional

Notices

  • Hours and noticesHoliday hours, a closure, sold out, reopened.No photo needed

Customers

  • A review we lovedA guest's words, rebuilt as a branded card.No photo needed

The place

  • Show the spaceThe patio, the bar, the room, the sign.Needs a photo
  • A milestoneAn anniversary, a move, an award.Photo optional

Community

  • Community and givingA sponsorship, a fundraiser night, a food drive.Photo optional

Kitchen

  • Behind the scenesThe prep, the early morning, the part guests never see.Needs a photo

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “An event” card is tapped and its sheet opens; the answers filled in are: what we're calling it, Saturday Cupping; the date, 2026-03-07; the time, 10 to 11am; cost, Free; the details, We pour five coffees side by side and talk about what you taste. Ten seats at the table, first come. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Sixth Bell Coffee, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes after the rush

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your counter

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep orange, warm editorial photography.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.On this page
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: high-gloss product photography on warm orange.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: retro grunge in orange and rust.On this page
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: a giant wordmark behind a floating product.On this page
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your cafe's page now, and with us

A cafe posts on a slow Tuesday and then not again until the holiday hours. On the right, the same month with Soyla.

Without Soyla
  • One latte photo, months old now.
  • A pastry case nobody photographed this week.
  • Nothing about the new bean on bar.
With Soyla
Sixth Bell Coffee post: "WE OPEN AT SIX.", a dark cafe before opening with one pendant lit over the counter and a chair being set down off a table.
Sixth Bell Coffee post: "MORE MILK, SAME SHOT.", four cups in a row on a walnut counter, from a small macchiato glass to a tall latte.
Barrow Bend Coffee post: "ON BAR THIS WEEK", a kraft bag of whole roasted beans spilling onto a dark surface under floating spec labels.
Ashmill Roasters post: "YOU HEAR IT BEFORE YOU SEE IT", a hand drawing the trier from a glowing drum roaster with chaff in the air.
Ryefield Bakehouse post: "Gone by ten.", a bakery case shelf holding one empty parchment-lined tray, its crumbs and the tongs, behind the glass.
Tin Lantern Coffee post: "Laptops are welcome here every morning, until noon.", a violet card whose last line lands in lime.
Fernwater Coffee post: "REFILL", a stoneware keep cup with a cork band on a dark green studio plane, the giant word behind it.
Gantry Coffee post: "HIRING A BARISTA", five lime-checked rows on black naming the shift, the pay and the training.
A post a day
A month

A month at your counter

A post a day: the coffee on bar, the morning bake, the drinks explained, your hours, your patio and your baristas.

  • Coffee, explained
  • On bar this week
  • The pastry case
  • Your baristas
  • The room & the patio
  • Hours & notices
  • Beans & roasters
MonTueWedThuFriSatSun
  1. 1What a cortado is
  2. 2What went on bar today
  3. 3The case at open
  4. 4Who opens the shop
  5. 5Light roast, not weak
  6. 6Where this bag came from
  7. 7The hours this weekend
  8. 8The table by the window
  9. 9Cold brew versus iced
  10. 10Gone by ten
  11. 11A barista's morning
  12. 12The new seasonal drink
  13. 13Why we grind to order
  14. 14Laptops, and until when
  15. 15Bring your own cup
  16. 16Roast day at the drum
  17. 17Decaf, without the myths
  18. 18What comes off this week
  19. 19Hiring a barista
  20. 20The morning bake list
  21. 21What crema tells you
  22. 22The patio, once it warms
  23. 23A holiday morning
  24. 24Washed or natural
  25. 25Why coffee goes flat
  26. 26How a mocha is built
  27. 27Latte art, up close
  28. 28What sells out first
  29. 29A coat drive at the door
  30. 30Tea, for coffee people

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post our drinks and pastries?

Yes, with your own photos. Send the case at open or the drink you just put up, and it goes out exactly as you shot it. We never draw a cup or a pastry and present it as something off your counter.

Can you post about a new bean we just got in?

Yes. Give us the roaster, the origin and the process the way the bag prints them, and that is what the post says. We do not add a farm, a tasting note or the word organic that you did not give us. Those are claims a shop has to be able to stand behind.

Can you post that we are hiring baristas?

Yes. Tell us the shifts, how to apply, and the pay written the way you want it printed. We print it exactly as you typed it and never a term you did not offer. Some states require a pay range on a job ad, and a hiring post is an ad.

Will every post be another latte?

No. Fifteen posts a month cover the coffee on bar, the morning bake, how a cortado is built, roast day, your hours and the barista you are hiring. Latte art is one of them, not the month.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Your morning, on your page.

Tell us what you pour, who roasts it and what time you open. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.