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Soyla

Social media for dental practices

Your dental practice's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the things patients ask you in the chair: what a crown is, how a waiting period works, who is on your team. You approve each post by text, and we post to the accounts you connect.

Get your first postsSee what we'd make
  • Open Chair Dental
    Open Chair Dental post: "She keeps the first chair.", a hygienist seen from behind laying instruments into a tray in a bright empty operatory.

    Nine years with us, and she still books the nervous ones first thing.

  • Bell Meadow Dental
    Bell Meadow Dental post: "The door you want is on the side.", a photograph of the practice entrance, its ramp and its empty parking lot.

    Side of the building, not the street. Pull straight in and the door is level.

  • Fair Oak Dental
    Fair Oak Dental post: "WE ARE HIRING.", a deep green card listing the days, the pay and what comes with a hygienist job.

    One hygienist, four days a week, no weekends. Walk in with a resume any afternoon.

  • Quarry Lane Endodontics
    Quarry Lane Endodontics post: "We open earlier from Monday Sept 14.", a grey report card showing the new first and last chair times in dot matrix numerals.

    From September 14 the first chair is at seven on Mondays and Thursdays.

  • Open Chair Dental
    Open Chair Dental post: "A ceiling. Not a budget.", a royal blue card with a hairline marking a plan's annual maximum and a bar stopping short of it.

    A plan year is not always January to January. Ask which one yours runs on.

  • White Pine Dental
    White Pine Dental post: "Intraoral scanner.", a matte white scanner wand resting in its cradle on a high key white studio sweep.

    The scan takes a few minutes and the crown is designed from it, not from putty.

  • Ninth Street Dental
    Ninth Street Dental post: "New patient exam, X-rays and cleaning.", a white poster with a royal blue price pill and a navy list of what is included.

    The price is what the front desk charges. Tell us if you have insurance first.

  • Paper Boat Dental
    Paper Boat Dental post: "Two hundred kits. One morning.", an overhead table of packed hygiene kits under a tilted lime sticker.

    We packed these on Sunday and handed them out before the first bell.

  • Open Chair Dental
    Open Chair Dental post: "She keeps the first chair.", a hygienist seen from behind laying instruments into a tray in a bright empty operatory.

    Nine years with us, and she still books the nervous ones first thing.

  • Open Chair Dental
    Open Chair Dental post: "A ceiling. Not a budget.", a royal blue card with a hairline marking a plan's annual maximum and a bar stopping short of it.

    A plan year is not always January to January. Ask which one yours runs on.

  • Bell Meadow Dental
    Bell Meadow Dental post: "The door you want is on the side.", a photograph of the practice entrance, its ramp and its empty parking lot.

    Side of the building, not the street. Pull straight in and the door is level.

  • White Pine Dental
    White Pine Dental post: "Intraoral scanner.", a matte white scanner wand resting in its cradle on a high key white studio sweep.

    The scan takes a few minutes and the crown is designed from it, not from putty.

  • Fair Oak Dental
    Fair Oak Dental post: "WE ARE HIRING.", a deep green card listing the days, the pay and what comes with a hygienist job.

    One hygienist, four days a week, no weekends. Walk in with a resume any afternoon.

  • Ninth Street Dental
    Ninth Street Dental post: "New patient exam, X-rays and cleaning.", a white poster with a royal blue price pill and a navy list of what is included.

    The price is what the front desk charges. Tell us if you have insurance first.

  • Quarry Lane Endodontics
    Quarry Lane Endodontics post: "We open earlier from Monday Sept 14.", a grey report card showing the new first and last chair times in dot matrix numerals.

    From September 14 the first chair is at seven on Mondays and Thursdays.

  • Paper Boat Dental
    Paper Boat Dental post: "Two hundred kits. One morning.", an overhead table of packed hygiene kits under a tilted lime sticker.

    We packed these on Sunday and handed them out before the first bell.

Eight sample posts for Open Chair Dental shown as they would appear in a feed.
Ask for a post

Post this week's openings

Pick a card, openings this week or meet a team member, fill in a few fields, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our team

  • Meet a team memberOne named person on the team, and why patients ask for them.Needs a photo
  • Welcome a new hireFirst week in scrubs, not a badge photo.Needs a photo

Patients

  • A result we finishedOne authorized before and after, with the treatment named.Needs 2 photos
  • A review we lovedA patient's own words, rebuilt as a branded card.No photo needed
  • Your first visit hereWhat actually happens, step by step, in this office.Photo optional

Offers and insurance

  • New-patient offerOne price, what is in it, what is not, and when it ends.No photo needed
  • Insurance and plansWho you are in network with, or your own membership plan.No photo needed

Hiring

  • We're hiringOne open chair or desk, with terms you will honor.Photo optional

Notices

  • Hours and noticesHoliday hours, a closure, new hours, a move.No photo needed
  • Openings this weekReal slots on a real day, before they go cold.No photo needed

The office

  • Show a roomThe operatory, reception, the door, the sterilization window.Needs a photo
  • New technologyA real machine in a real room, and what it saves a patient.Needs a photo

Community

  • Community and schoolsA school visit, a sponsorship, a drive, a screening day.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Openings this week” card is tapped and its sheet opens; the answers filled in are: what is open, Cleaning and checkup slots; when, Thursday afternoon; how many openings, 2; how to take one, Call the office; anything else, Both are with Marisol, and there is parking out back. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Open Chair Dental, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between patients

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your office

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: royal blue with rounded blob panels.On this page
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.On this page
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: clinical blue with pale blue panels.On this page
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.On this page
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.On this page
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: deep green clinical panels.On this page
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

Most offices post when someone at the front desk remembers, and the right side is the same month with Soyla.

Without Soyla
  • Holiday hours, posted the day before.
  • A new hygienist nobody introduced.
  • A team photo still on a phone.
With Soyla
Open Chair Dental post: "She keeps the first chair.", a hygienist seen from behind laying instruments into a tray in a bright empty operatory.
Open Chair Dental post: "A ceiling. Not a budget.", a royal blue card with a hairline marking a plan's annual maximum and a bar stopping short of it.
Bell Meadow Dental post: "The door you want is on the side.", a photograph of the practice entrance, its ramp and its empty parking lot.
White Pine Dental post: "Intraoral scanner.", a matte white scanner wand resting in its cradle on a high key white studio sweep.
Fair Oak Dental post: "WE ARE HIRING.", a deep green card listing the days, the pay and what comes with a hygienist job.
Ninth Street Dental post: "New patient exam, X-rays and cleaning.", a white poster with a royal blue price pill and a navy list of what is included.
Quarry Lane Endodontics post: "We open earlier from Monday Sept 14.", a grey report card showing the new first and last chair times in dot matrix numerals.
Paper Boat Dental post: "Two hundred kits. One morning.", an overhead table of packed hygiene kits under a tilted lime sticker.
A post a day
A month

A month at your office

A post a day: what patients ask in the chair, how insurance works, your team, your rooms and your hours.

  • Oral health
  • Procedures explained
  • Insurance & money
  • Your team
  • Office & technology
  • New patients
  • Notices & community
MonTueWedThuFriSatSun
  1. 1Why gums bleed
  2. 2Meet a hygienist
  3. 3What a crown is
  4. 4Waiting periods explained
  5. 5The sterilization window
  6. 6Sugar: timing matters
  7. 7Holiday hours
  8. 8Your first visit here
  9. 9Cold sensitivity
  10. 10A filling, step by step
  11. 11A dentist's workday
  12. 12What an annual maximum is
  13. 13Two minutes, twice a day
  14. 14Openings this week
  15. 15What fluoride does
  16. 16How the scanner helps
  17. 17Root canals explained
  18. 18Questions at your visit
  19. 19The front desk, by name
  20. 20When to replace a brush
  21. 21A community event
  22. 22Which plans we take
  23. 23A child's first visit
  24. 24Why molars get sealants
  25. 25How a room is cleaned
  26. 26Grinding and night guards
  27. 27What to bring
  28. 28A training-day closure
  29. 29A team anniversary
  30. 30Dry mouth and medications

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Is this HIPAA compliant?

We never put a patient in a post without the signed marketing authorization your office confirms. No patient name, no chart number, no X-ray, no before and after photo unless you attached one and told us it is released. Every draft is checked against those rules before it reaches you, and you approve each one.

Do you write clinical advice?

No. We explain how things work in general: why a tooth can be diseased without hurting, what a waiting period is, what happens at a first visit. We never diagnose a person, recommend treatment to anyone, or state a success rate or a price. Nothing goes out that you have not approved.

Can I use photos of my own office and team?

Yes. Upload them and we use them as they are. We never redraw your operatory, your equipment or your people, and we never invent a patient. A team card asks you to confirm the person is fine with being posted; a result card asks whether the signed authorization is on file.

Does this work for a pediatric or specialty office?

Yes. We learn whether you are a general, family, pediatric or specialty office, and which services you actually offer. Explaining a procedure is always fine; advertising one you do not do is not, so we do not. We never call anyone a specialist unless you have given us the credential.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Your practice, posting every day.

Tell us what your office does and what patients keep asking, and your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.