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Soyla

Social media for landscaping companies

Your landscaping company's social media, done for you. Fifteen posts a month. You approve, we post.

We write about the yards you finish, the sprinkler head you dug up, and the cleanup you are booking. You approve each post by text, and we post it on the accounts you connect.

Get your first postsSee what we'd make
  • Groundwell
    Groundwell post: "A new front bed and a cut edge.", a curved bed of grasses and mulch behind a fresh spade edge in low sun.

    The bed took two days. The spade edge is what keeps it looking like this in July.

  • Slate Creek
    Slate Creek post: "the head was buried.", a sunken sprinkler head ringed by overgrown turf spraying sideways at grass level.

    A head sunk under the thatch sprays sideways into the grass. The lawn stays dry.

  • Long Meadow
    Long Meadow post: "CREW LEAD", a five-slot rack of string trimmers with the middle slot empty in warm raking light.

    One crew lead, Monday to Friday, take-home truck. Come by the shop any morning.

  • Timber Gate
    Timber Gate post: "4 CREWS OUT", a flatbed truck with saws, rope and a folded tarp staged on wet blacktop under a storm sky.

    Four crews out after the wind. Limbs off roofs and driveways first, then cleanup.

  • Groundwell
    Groundwell post: "Two inches, and never touching the trunk.", a myth card stacked above a truth card on a cream field.

    Mulch is a blanket for the soil, not a collar for the tree. Keep it off the bark.

  • Ridge Hollow
    Ridge Hollow post: "The stone was never the problem.", a settled bluestone walk beside the same walk relaid flat and tight.

    Same walk, same spot, same light. The stone was fine. The base under it was not.

  • Clover Bank
    Clover Bank post: "$189 core aeration and overseed", an orange card with what the visit covers and the last day to book.

    Core aeration and overseed at $189, good through April 11. One lawn per address.

  • Alder Yard
    Alder Yard post: "Four raised beds, one Saturday.", a mint card listing the build beside gloved hands holding a flat of plugs.

    Four cedar beds and a bench at the Brook Street school garden on September 19.

  • Groundwell
    Groundwell post: "A new front bed and a cut edge.", a curved bed of grasses and mulch behind a fresh spade edge in low sun.

    The bed took two days. The spade edge is what keeps it looking like this in July.

  • Groundwell
    Groundwell post: "Two inches, and never touching the trunk.", a myth card stacked above a truth card on a cream field.

    Mulch is a blanket for the soil, not a collar for the tree. Keep it off the bark.

  • Slate Creek
    Slate Creek post: "the head was buried.", a sunken sprinkler head ringed by overgrown turf spraying sideways at grass level.

    A head sunk under the thatch sprays sideways into the grass. The lawn stays dry.

  • Ridge Hollow
    Ridge Hollow post: "The stone was never the problem.", a settled bluestone walk beside the same walk relaid flat and tight.

    Same walk, same spot, same light. The stone was fine. The base under it was not.

  • Long Meadow
    Long Meadow post: "CREW LEAD", a five-slot rack of string trimmers with the middle slot empty in warm raking light.

    One crew lead, Monday to Friday, take-home truck. Come by the shop any morning.

  • Clover Bank
    Clover Bank post: "$189 core aeration and overseed", an orange card with what the visit covers and the last day to book.

    Core aeration and overseed at $189, good through April 11. One lawn per address.

  • Timber Gate
    Timber Gate post: "4 CREWS OUT", a flatbed truck with saws, rope and a folded tarp staged on wet blacktop under a storm sky.

    Four crews out after the wind. Limbs off roofs and driveways first, then cleanup.

  • Alder Yard
    Alder Yard post: "Four raised beds, one Saturday.", a mint card listing the build beside gloved hands holding a flat of plugs.

    Four cedar beds and a bench at the Brook Street school garden on September 19.

Eight sample posts for Groundwell shown as they would appear in a feed.
Ask for a post

Post the cleanup you are booking

Tap a card like Before and after or Seasonal service reminder, fill in a few fields, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterOne job, the same view twice.Needs 2 photos
  • What we foundThe part that failed, and what it told the tech.Needs a photo
  • A job we finishedOne job, one photo, what it took.Needs a photo

People

  • Tech spotlightA name and a face on the person who knocks.Needs a photo
  • Welcome a new hireFirst week on the truck, in a real photo of them.Needs a photo

Hiring

  • We're hiringOne opening, with terms you will honor on the phone.Photo optional

Customers

  • A review we lovedA customer's own words, rebuilt as a branded card.No photo needed

Services and offers

  • An offer or a specialOne offer, what it includes, and the day it ends.Photo optional
  • Seasonal service reminderThe season's service, your open slots and the cutoff.No photo needed
  • Our maintenance planWhat members get, how many visits, what it costs.No photo needed

The company

  • Show off a truckThe wrapped van the neighborhood already recognises.Needs a photo
  • Sponsorships and givingA team, a drive, a day the crew spent somewhere else.Photo optional

Notices

  • Hours and noticesHoliday hours, a delay, a change customers should know.No photo needed
  • Storm and emergency statusCrews out, the wait right now, what you can get tonight.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Seasonal service reminder” card is tapped and its sheet opens; the answers filled in are: which service, Fall cleanup; what the visit covers, Leaves out, beds cut back, the last mow, and the irrigation blown out before the first freeze; slots left this week, 20; book by, 2026-11-07; what happens after that, Waitlist. Leaf pickups only after that. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Groundwell, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Approve it from the truck

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look, keep it

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: deep green fields with lime accents.On this page
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: warm neutrals, peach and cream.On this page
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: green and cream with soft rounded shapes.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: a lime ribbon over pale green.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: red and orange with very large headlines.On this page
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: black and industrial yellow, high contrast.On this page
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: organic blobs in orange and yellow.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

A yard turns out well, then the routes fill up and nothing gets posted. On the right, the same month with Soyla.

Without Soyla
  • A finished yard with no caption.
  • A rain update posted late.
  • A long gap when routes fill up.
With Soyla
Groundwell post: "A new front bed and a cut edge.", a curved bed of grasses and mulch behind a fresh spade edge in low sun.
Groundwell post: "Two inches, and never touching the trunk.", a myth card stacked above a truth card on a cream field.
Slate Creek post: "the head was buried.", a sunken sprinkler head ringed by overgrown turf spraying sideways at grass level.
Ridge Hollow post: "The stone was never the problem.", a settled bluestone walk beside the same walk relaid flat and tight.
Long Meadow post: "CREW LEAD", a five-slot rack of string trimmers with the middle slot empty in warm raking light.
Clover Bank post: "$189 core aeration and overseed", an orange card with what the visit covers and the last day to book.
Timber Gate post: "4 CREWS OUT", a flatbed truck with saws, rope and a folded tarp staged on wet blacktop under a storm sky.
Alder Yard post: "Four raised beds, one Saturday.", a mint card listing the build beside gloved hands holding a flat of plugs.
A post a day
A month

From spring cleanup to the last mow

A post a day: the yards you finish, what the crew digs up, plant and soil advice, estimates and rain days.

  • Plants & soil
  • Water & drainage
  • Yards & jobs
  • Seasons
  • Crews & hiring
  • Services & estimates
  • Notices & community
MonTueWedThuFriSatSun
  1. 1Right plant, right place
  2. 2Where the water goes
  3. 3What we found in a bed
  4. 4Mulch has a job
  5. 5How we quote a yard
  6. 6A day on the mow route
  7. 7Holiday hours
  8. 8Root flare, soil line
  9. 9Why a swale beats a pipe
  10. 10A bed rebuilt, in steps
  11. 11Watch the light first
  12. 12Fall cleanup starts now
  13. 13Meet a crew lead
  14. 14Rain day, routes shift
  15. 15Mowing height by grass
  16. 16What an estimate names
  17. 17A bed needs a backbone
  18. 18The edge that holds
  19. 19Irrigation blowout time
  20. 20Hiring an apprentice
  21. 21Closed for the holiday
  22. 22When to use compost
  23. 23Where the downspout ends
  24. 24Trees need room to grow
  25. 25Fixing a soggy corner
  26. 26Last mow of the year
  27. 27Why the crew stays
  28. 28The school garden day
  29. 29Sharp blades, clean cut
  30. 30What maintenance covers

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can I use my own photos of the yards we finish?

Yes, and you should. Add your own photo when you ask for a before and after, a finished job or a crew post, and we use it as it is. We never redraw your crew, your trucks or a customer's yard, and we never invent a job you did not do.

Do you need permission to post a customer's yard?

Yes. We use a customer's property only when you tell us you have their written permission. Every draft is checked before you see it: no house number, no street sign, no address in the caption. You still approve the post.

Can the posts keep up with the season and the weather?

Yes. Tell us the rain day, the freeze coming or the cleanup you are booking, and the next posts use it. We write from the facts you give us, and you approve each post before it goes out.

Does this work for lawn care, tree work and hardscape crews?

Yes. We write from the services you tell us you do, whether that is mowing and maintenance, planting, irrigation, tree work, patios and walls, or all of it. We do not offer work you did not name.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

The yards you finish, on your page.

Tell us what you mow, plant and build, and we will write your first posts for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.