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Soyla

Social media for electricians

Your electrical company's social media, done for you. Fifteen posts a month. You approve, we post.

We write about what you find in a panel, the jobs you finish and the people who knock on the door. You approve each post by text, and we post to the accounts you connect.

Get your first postsSee what we'd make
  • Wiremill Electric
    Wiremill Electric post: "Two wires. One breaker.", a macro photograph of an opened panel with leader lines on a doubled breaker screw, a correctly landed one and the bar below.

    An inspector writes this up. One conductor per screw is what the fix looks like.

  • Wren Hollow
    Wren Hollow post: "It gets its own circuit.", a plain wall charger and its coiled cable photographed on a cream studio plinth under a teal chevron.

    A charger pulls for hours at a time. What goes in first is a load calculation.

  • Tinbridge
    Tinbridge post: "Fuses came out.", a navy diptych of one basement wall, an old open fuse box above and a new labelled breaker panel below.

    Same wall, same camera, same light. Every circuit traced and written on the card.

  • Sawyer Bend
    Sawyer Bend post: "Third year, and he bends every run.", a white card with an apprentice seen from behind at a conduit bender and a huge cropped numeral three.

    Nolan came to us with no experience. Third year now, and he bends his own runs.

  • Wiremill Electric
    Wiremill Electric post: "One watches for you.", two plain breakers lying on a black bench, one with a white test button and one with a blue one, each labelled.

    A GFCI watches for current going where it should not. An AFCI listens for an arc.

  • Cinder Bay
    Cinder Bay post: "We are hiring an apprentice.", a flame orange card listing the schedule, the school, the allowances and how to apply.

    No experience needed. We pay for school, and you ride with a journeyman from day one.

  • Sumac Row
    Sumac Row post: "Knob and tube.", a warm photograph of plaster cut back to the lath, porcelain knobs on a stud and cloth covered conductors running apart.

    Two conductors run apart, cloth jacket, no ground wire. That is knob and tube.

  • Hazel Bank
    Hazel Bank post: "The lights are back on.", a little league field at dusk under lit towers with a green panel across the bottom third.

    Two Saturdays and a hundred feet of conduit. The season starts on time.

  • Wiremill Electric
    Wiremill Electric post: "Two wires. One breaker.", a macro photograph of an opened panel with leader lines on a doubled breaker screw, a correctly landed one and the bar below.

    An inspector writes this up. One conductor per screw is what the fix looks like.

  • Wiremill Electric
    Wiremill Electric post: "One watches for you.", two plain breakers lying on a black bench, one with a white test button and one with a blue one, each labelled.

    A GFCI watches for current going where it should not. An AFCI listens for an arc.

  • Wren Hollow
    Wren Hollow post: "It gets its own circuit.", a plain wall charger and its coiled cable photographed on a cream studio plinth under a teal chevron.

    A charger pulls for hours at a time. What goes in first is a load calculation.

  • Cinder Bay
    Cinder Bay post: "We are hiring an apprentice.", a flame orange card listing the schedule, the school, the allowances and how to apply.

    No experience needed. We pay for school, and you ride with a journeyman from day one.

  • Tinbridge
    Tinbridge post: "Fuses came out.", a navy diptych of one basement wall, an old open fuse box above and a new labelled breaker panel below.

    Same wall, same camera, same light. Every circuit traced and written on the card.

  • Sumac Row
    Sumac Row post: "Knob and tube.", a warm photograph of plaster cut back to the lath, porcelain knobs on a stud and cloth covered conductors running apart.

    Two conductors run apart, cloth jacket, no ground wire. That is knob and tube.

  • Sawyer Bend
    Sawyer Bend post: "Third year, and he bends every run.", a white card with an apprentice seen from behind at a conduit bender and a huge cropped numeral three.

    Nolan came to us with no experience. Third year now, and he bends his own runs.

  • Hazel Bank
    Hazel Bank post: "The lights are back on.", a little league field at dusk under lit towers with a green panel across the bottom third.

    Two Saturdays and a hundred feet of conduit. The season starts on time.

Eight sample posts for Wiremill Electric shown as they would appear in a feed.
Ask for a post

Post an update the night it happens

Tap a card like Storm and emergency status, Before and after or What we found, fill in a few fields, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Our work

  • Before and afterOne job, the same view twice.Needs 2 photos
  • What we foundThe part that failed, and what it told the tech.Needs a photo
  • A job we finishedOne job, one photo, what it took.Needs a photo

People

  • Tech spotlightA name and a face on the person who knocks.Needs a photo
  • Welcome a new hireFirst week on the truck, in a real photo of them.Needs a photo

Hiring

  • We're hiringOne opening, with terms you will honor on the phone.Photo optional

Customers

  • A review we lovedA customer's own words, rebuilt as a branded card.No photo needed

Services and offers

  • An offer or a specialOne offer, what it includes, and the day it ends.Photo optional
  • Seasonal service reminderThe season's service, your open slots and the cutoff.No photo needed
  • Our maintenance planWhat members get, how many visits, what it costs.No photo needed

The company

  • Show off a truckThe wrapped van the neighborhood already recognises.Needs a photo
  • Sponsorships and givingA team, a drive, a day the crew spent somewhere else.Photo optional

Notices

  • Hours and noticesHoliday hours, a delay, a change customers should know.No photo needed
  • Storm and emergency statusCrews out, the wait right now, what you can get tonight.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Storm and emergency status” card is tapped and its sheet opens; the answers filled in are: what is happening, A power outage; crews out right now, 3; the wait right now, Same day for a mast or a meter base; what we can do tonight, Masts and meter bases tonight, in the order the calls came in, and panel work in daylight; what to do while you wait, If your house is still dark, look at where the wires meet the roof, and stay away from anything down. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Wiremill Electric, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between calls

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

The panel

The panel is a list of what people ask about.

A directory of circuits is also a list of what customers call about, and every line of it is a post we can write.

Circuit directoryMain 200A

  1. 120AThe outlet that keeps tripping
  2. 320AKitchen counters, two circuits
  3. 550Atwo poleCharger for the car
  4. 720ABathroom, on its own
  5. 915ABedrooms, arc fault
  6. 1120AOutside, in a covered box
  1. 220AA tandem, because the panel is full
  2. 415AAluminum wiring in a 1970s house
  3. 630Atwo poleGenerator, interlocked
  4. 815AKnob and tube behind the plaster
  5. 1030ADryer, four wires now
  6. 1215ASmoke and CO, wired together
Design

Pick a look for your company

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.On this page
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: black and industrial yellow, high contrast.On this page
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: deep blue with sky blue gradients.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: red and orange with very large headlines.On this page
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.On this page
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: green and cream with soft rounded shapes.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: warm neutral commerce tiles.

46 designs. Pick one once; every post is made in it.

Before and after

What your page looks like now

Most electricians post a photo when a job goes well, and the right side is the same month with Soyla.

Without Soyla
  • A finished panel, still on the phone.
  • One job posted, back in spring.
  • A truck photo from the old wrap.
With Soyla
Wiremill Electric post: "Two wires. One breaker.", a macro photograph of an opened panel with leader lines on a doubled breaker screw, a correctly landed one and the bar below.
Wiremill Electric post: "One watches for you.", two plain breakers lying on a black bench, one with a white test button and one with a blue one, each labelled.
Wren Hollow post: "It gets its own circuit.", a plain wall charger and its coiled cable photographed on a cream studio plinth under a teal chevron.
Cinder Bay post: "We are hiring an apprentice.", a flame orange card listing the schedule, the school, the allowances and how to apply.
Tinbridge post: "Fuses came out.", a navy diptych of one basement wall, an old open fuse box above and a new labelled breaker panel below.
Sumac Row post: "Knob and tube.", a warm photograph of plaster cut back to the lath, porcelain knobs on a stud and cloth covered conductors running apart.
Sawyer Bend post: "Third year, and he bends every run.", a white card with an apprentice seen from behind at a conduit bender and a huge cropped numeral three.
Hazel Bank post: "The lights are back on.", a little league field at dusk under lit towers with a green panel across the bottom third.
A post a day
A month

A month of your work

A post a day: what you find in a panel, the jobs you finish, your crew, and the hours you keep.

  • How power works
  • Safety
  • Jobs we finished
  • Panels & upgrades
  • Our crew
  • Hiring
  • Hours & notices
MonTueWedThuFriSatSun
  1. 1What a breaker is doing
  2. 2Meet an apprentice
  3. 3A panel we replaced
  4. 4The buttons you can test
  5. 5Signs a panel is done
  6. 6Why a light flickers
  7. 7Holiday hours
  8. 8A circuit of its own
  9. 9GFCI and AFCI, plainly
  10. 10Extension cords indoors
  11. 11A day on the van
  12. 12Adding a car charger
  13. 13What tripped, and why
  14. 14One apprentice opening
  15. 15Lights over an island
  16. 16Generators and backfeed
  17. 17Half the kitchen is dead
  18. 18Booked into next week
  19. 19Who answers the phone
  20. 20Old fuse box, new panel
  21. 21Who owns the meter
  22. 22A ceiling fan, braced
  23. 23Water and outlets
  24. 24Aluminum branch wiring
  25. 25Knob and tube in a wall
  26. 26A helper's first week
  27. 27Storm night, crews out
  28. 28Why we label the panel
  29. 29A whole-house surge device
  30. 30Twelve years, same van

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can I use photos of my own jobs?

Yes. Upload them and we use them as they are. We never redraw your panel, your van or your crew, and we never invent a job. A before and after card asks you to confirm the homeowner said yes, because a house is recognisable from its roofline, and no address, house number or street sign goes on a post.

Will my license number be on the posts?

Not on the picture. Some states want a license number in an advertisement, and a caption is the place for it, so we keep numbers off the artwork and put what you confirmed into the words. We never print a permit number, a job number or a model plate either.

Do you post about work we do not do?

No. We learn which trades you are licensed for and only write posts that offer that work. Explaining how a furnace burns gas is fine; asking for furnace work when you are an electrician is not, so we do not. Decline a post that gets it wrong and the next ones change.

Can I ask for a post about a job we just finished?

Yes. Pick a card like What we found or A job we finished, type what you did and what was wrong, add your photo, and the post is in Review a few minutes later. There is also a card for a storm night, one for hiring, and one for holiday hours.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Your work, on your page every day.

Tell us what you do and where you work, and your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.