Say what your business does and get 10 ideas for the month ahead, each with what to photograph and what to say. Free, no account needed.
Your ideas will show up here
Example · The kit you use, and why
The three drain tools in the van
Show
Lay the three tools you reach for on the van floor and photograph them from above.
Say
Which one you pick first for a slow kitchen sink, and why the other two stay in the bag.
Try an example
How to use it
Describe the business
One or two sentences, the way you would say it to somebody at a counter: what you do, where you are, and anything specific about how you work. A vague sentence gives you vague ideas.
Say who you want to reach, and what you want more of
A plumber posting for landlords needs different ideas than one posting for homeowners. The goal you pick changes what most of them are about.
Take the ones you can actually make
Each one says what to point the camera at and what to say next to it. Copy a single idea, or copy the whole set as plain text into your notes. Change the words so they sound like you, and check every detail before you post.
Examples
Three businesses, what they typed, and two of the 10 ideas they got back.
A plumbing company
Goal: Bring in customers
They typedTwo-van plumbing and drain company in Akron. Emergency call-outs, drain clearing, and full repipes on houses built before 1970.
They got
The kit you use, and why
The three drain tools in the van
Show Lay the three tools you reach for on the van floor and photograph them from above.
Say Which one you pick first for a slow kitchen sink, and why the other two stay in the bag.
The mistake that costs money
Boiling water down a blocked drain
Show Photograph a length of waste pipe that has warped, with a kettle next to it for scale.
Say What boiling water does to a plastic waste pipe, and what to pour down instead.
Both are one photo from the yard, and both answer something a landlord wonders about an old house.
They typedLandscaping and grounds maintenance, crew of nine. We do commercial contracts for apartment blocks and two or three big garden builds a year.
They got
The people who do the job
What the first hour of the day looks like
Show Film the yard between six and seven: the trailers loading, the coffee, the run sheet on the wall.
Say Who is there, what gets decided in that hour, and what time the first site starts.
Who it’s for, and who it isn’t
Who does well on a grounds crew
Show Photograph the crew at a break on a job, from behind, with the site in front of them.
Say The two things that matter more than experience here, and the one thing that makes it a bad fit.
Both show the job as it is, which tells somebody deciding whether to apply more than an advert does.
Every idea is labelled with the angle it takes, and no angle is used more than 3 times in a run. That is what stops 10 ideas turning into one idea written 10 ways. Once you know the 10 angles, you can write the next one yourself.
The work itself
One real job, from the state you found it in to the state you left it in.
The part nobody sees
The prep, the checks and the cleanup — the hour the customer is not there for.
A question you get asked constantly
The one you answer on the phone every week, written down once.
The mistake that costs money
What people get wrong, and what it costs them when they do.
Who it’s for, and who it isn’t
Say who you are not for as well. That is what makes the rest believable.
The people who do the job
A face and a name, so the next caller knows who is turning up.
Before and after
The same thing twice. Take the first photo before you start, or you can’t.
How working with you goes
The steps, the timing, and what decides the price.
The kit you use, and why
What is on the bench, and why that one and not the other.
What changes at this time of year
Your own busy stretch or the weather, not a holiday.
What it does and doesn’t know
It writes from the sentence you type and nothing else. That is why no idea asks you to post something you would have to invent.
It only knows what you type
It does not read your website, your posts, or your prices. Two sentences about how you actually work are worth more here than anything else you could add.
It doesn’t know the date
So it won’t hand you a holiday or an awareness day to post about. The seasonal ideas are about your own working year — the busy stretch, the weather your work depends on.
It won’t invent a customer
No reviews, quotes, ratings, awards, staff, or offers you haven’t mentioned. An idea that needs something you don’t have is a job you can’t do.
Common questions
What should I type in the box about my business?+
One or two sentences, the way you would describe it to somebody at a counter: what you do, where, and anything specific about how you work. “Plumber” gives you ten forgettable ideas; “two-van plumbing company in Akron, mostly drains and repipes on pre-1970 houses” gives you ten you can actually go and do. Everything the ideas are built from comes out of that sentence.
What does an idea actually give me?+
Four things: a short name for it, the angle it takes, what to photograph or film, and the point to make next to the picture. That is the difference between an idea and a topic. “Post about your services” is a topic; “photograph the three drain tools in the van and say which one you reach for first” is something you can go and do on a Tuesday.
How many ideas do I get, and can I run it again?+
Ten each time. You can run it again with a different goal or a different audience and get a different ten, up to the daily limit. Each run picks from a fixed list of ten angles and uses no angle more than three times, so ten ideas are not one idea written ten ways.
The ideas came back generic. What now?+
Put something specific in the description — what you actually do most weeks, the kind of customer, the thing about your setup that is not obvious — and generate again. Changing the goal helps too: a hiring run is mostly about the day and the crew, an explaining run is mostly about the steps and the price.
Do I have to use all ten?+
No. Take the ones you can make this month and ignore the rest. Copy one idea on its own, or copy all ten as plain text into your notes and work through them. Change the words so they sound like you, and check every detail before you post — AI can make mistakes.
Does it know about holidays, local events, or what people are posting?+
No, and it is told not to guess. It does not know today’s date, your calendar, or what is happening in your town, so it will not hand you a national day or an event to tie a post to. The seasonal ideas are about your own working year — your busy stretch, the weather your work depends on — which you can check against your own diary.
What can’t it do?+
It will not invent a customer quote, a review, a rating, an award, a member of staff, a second location, or an offer you have not mentioned, because an idea that needs something you do not have is a job you cannot do. It does not write the caption, take the photograph, or post anything for you, and it cannot tell you how a post will do.
Is it free, and what happens to what I type?+
It is free and needs no account or card. There is a daily limit across our free tools so they stay available; if you reach it the tool says so. What you type is sent to Soyla’s generation service and its AI provider to write the ideas, and the result stays available to the same browser session for 15 minutes. Leave out private customer information. See Soyla’s privacy policy for more.
