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Soyla

Social media for accountants

Your accounting firm's social media, done for you. Fifteen posts a month. You approve, we post.

We write about what clients keep asking: what to bring, what a write-off is, how a month of bookkeeping actually works. You approve each post by text, and we post to the accounts you connect.

Get your first postsSee what we'd make
  • Fair Copy Accounting
    Fair Copy Accounting post: "Bring the receipts in whatever they came in.", a bone card set over a photograph of a shoebox of crumpled receipts on a desk.

    A shoebox is fine. Sorting them is the part you are paying us for.

  • Blue Column Accounting
    Blue Column Accounting post: "WHAT TO BRING TO A FIRST MEETING", three glass chips naming the return, the statements and the payroll reports beside a chrome stack of glass sheets.

    Last year's return, a year of bank statements, and payroll if you run it.

  • Redstart Bookkeeping
    Redstart Bookkeeping post: "We are hiring a bookkeeper.", a white card on pale grey listing the schedule, the arrangement and the experience that helps.

    Three days a week, hybrid after the first month. Send a resume any time.

  • Wickfield Tax
    Wickfield Tax post: "We open at seven through the spring.", a photograph of an empty office front room at first light above a deep green band of type.

    Early appointments from March, because that is when you can get away.

  • Fair Copy Accounting
    Fair Copy Accounting post: "Your books have the same person every month.", a bone poster with a deep green band across its lower third.

    No queue and no new contact each quarter. You explain the business once.

  • Copperplate Accounting
    Copperplate Accounting post: "We close the books on the tenth, every month.", three white cards on a pale blush field naming what happens in a month's close.

    Reconciled, categorized and closed every month, so nothing waits for spring.

  • Hollowbrook CPA
    Hollowbrook CPA post: "Call us before you buy it.", a drawn desk telephone on a signal orange field above three lines about asking first.

    Five minutes before a big purchase saves an hour of untangling after it.

  • Carryforward Accounting
    Carryforward Accounting post: "Should I be an S corp?", a clear glass paperclip on a bone field under a headline and the single lime word Depends.

    The most asked question of the year, and the answer is different every time.

  • Fair Copy Accounting
    Fair Copy Accounting post: "Bring the receipts in whatever they came in.", a bone card set over a photograph of a shoebox of crumpled receipts on a desk.

    A shoebox is fine. Sorting them is the part you are paying us for.

  • Fair Copy Accounting
    Fair Copy Accounting post: "Your books have the same person every month.", a bone poster with a deep green band across its lower third.

    No queue and no new contact each quarter. You explain the business once.

  • Blue Column Accounting
    Blue Column Accounting post: "WHAT TO BRING TO A FIRST MEETING", three glass chips naming the return, the statements and the payroll reports beside a chrome stack of glass sheets.

    Last year's return, a year of bank statements, and payroll if you run it.

  • Copperplate Accounting
    Copperplate Accounting post: "We close the books on the tenth, every month.", three white cards on a pale blush field naming what happens in a month's close.

    Reconciled, categorized and closed every month, so nothing waits for spring.

  • Redstart Bookkeeping
    Redstart Bookkeeping post: "We are hiring a bookkeeper.", a white card on pale grey listing the schedule, the arrangement and the experience that helps.

    Three days a week, hybrid after the first month. Send a resume any time.

  • Hollowbrook CPA
    Hollowbrook CPA post: "Call us before you buy it.", a drawn desk telephone on a signal orange field above three lines about asking first.

    Five minutes before a big purchase saves an hour of untangling after it.

  • Wickfield Tax
    Wickfield Tax post: "We open at seven through the spring.", a photograph of an empty office front room at first light above a deep green band of type.

    Early appointments from March, because that is when you can get away.

  • Carryforward Accounting
    Carryforward Accounting post: "Should I be an S corp?", a clear glass paperclip on a bone field under a headline and the single lime word Depends.

    The most asked question of the year, and the answer is different every time.

Eight sample posts for Fair Copy Accounting shown as they would appear in a feed.
Ask for a post

Post your tax season hours

You can ask for a post any time: Hours or closure, Something new, We're hiring. Fill in a few fields and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

People

  • Someone on the teamOne person, first name, what they do here.Needs a photo

The work

  • Show the workA finished job, a product, a day at it.Needs a photo
  • Before and afterTwo photos, same subject.Needs 2 photos
  • Behind the scenesThe part customers never see.Needs a photo

News

  • Something newA new product, service or offering, in one line.Photo optional
  • Hours or closureHoliday hours, a closure, a reopening.No photo needed
  • An eventWhere you'll be, and when.Photo optional
  • A milestoneAn anniversary, a move, an award.Photo optional

Customers

  • A customer's wordsA real review, made into a card.No photo needed

Hiring

  • We're hiringThe role, what matters, how to apply.No photo needed

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Hours or closure” card is tapped and its sheet opens; the answers filled in are: what's changing, New regular hours; which days, Saturdays, March and April; the hours, 9am to 1pm; anything else?, Drop your documents at the front, or book an hour to sit down with us. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Fair Copy Accounting, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between returns

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

The year

Every month brings its own question.

A client asks something different in April than in October, and a month of posts can answer the month it is in.

  1. JanDo I need to send 1099s?
  2. FebWhere is my refund?
  3. MarCan you file an extension?
  4. AprWhy do I owe this much?
  5. MayWhat is this notice?
  6. JunIs a quarterly payment due?
  1. JulCan I write off the truck?
  2. AugShould I hire or contract?
  3. SepHow much should I set aside?
  4. OctIs my extension up?
  5. NovShould I buy it this year?
  6. DecWhat can I still do this year?
Design

One design, every post

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: a flat orange field with white type.On this page
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.On this page
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: deep green fields with lime accents.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: deep teal with warm sand accents.On this page
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: deep navy with fine rules.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: warm neutral commerce tiles.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

A firm's page usually stops in April and starts again next April. On the right, the same month with Soyla.

Without Soyla
  • A tax tip graphic from last April.
  • The office photo, still the old suite.
  • Nothing since the extensions went out.
With Soyla
Fair Copy Accounting post: "Bring the receipts in whatever they came in.", a bone card set over a photograph of a shoebox of crumpled receipts on a desk.
Fair Copy Accounting post: "Your books have the same person every month.", a bone poster with a deep green band across its lower third.
Blue Column Accounting post: "WHAT TO BRING TO A FIRST MEETING", three glass chips naming the return, the statements and the payroll reports beside a chrome stack of glass sheets.
Copperplate Accounting post: "We close the books on the tenth, every month.", three white cards on a pale blush field naming what happens in a month's close.
Redstart Bookkeeping post: "We are hiring a bookkeeper.", a white card on pale grey listing the schedule, the arrangement and the experience that helps.
Hollowbrook CPA post: "Call us before you buy it.", a drawn desk telephone on a signal orange field above three lines about asking first.
Wickfield Tax post: "We open at seven through the spring.", a photograph of an empty office front room at first light above a deep green band of type.
Carryforward Accounting post: "Should I be an S corp?", a clear glass paperclip on a bone field under a headline and the single lime word Depends.
A post a day
A month

A month at your firm

One post a day: what clients ask this month, plain words for the jargon, your people, your hours and your own news.

  • What clients ask
  • Plain words
  • How the work runs
  • What we handle
  • Your people
  • Season & hours
  • Working with us
  • News & hiring
MonTueWedThuFriSatSun
  1. 1What should I bring?
  2. 2What a P&L actually is
  3. 3How a month of books runs
  4. 4Who keeps your books
  5. 5Payroll, start to finish
  6. 6Why do I owe this much?
  7. 7Our hours this month
  8. 8Cash basis and accrual
  9. 9How we close a month
  10. 10What a first meeting is
  11. 11Can I write that off?
  12. 12Sales tax, month by month
  13. 13A day at the office
  14. 14What a balance sheet is
  15. 15Early hours in spring
  16. 16Do I need to send 1099s?
  17. 17Where your receipts go
  18. 18How your return comes back
  19. 19Catching up old books
  20. 20Depreciation, plainly
  21. 21Questions about S corps
  22. 22We are hiring
  23. 23What a bookkeeper does
  24. 24Before the season starts
  25. 25How we ask about a charge
  26. 26Switching accountants
  27. 27What should I set aside?
  28. 28Reading your own numbers
  29. 29The chart of accounts
  30. 30Closed for a training day

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post without giving tax advice?

Yes, and we do not give any. We explain how things work in general: what a write-off is, what to bring to a first meeting, how a month of bookkeeping runs. We never tell anyone what to do with their own return, and we never state what a rule requires. You approve every post.

Do you know tax deadlines and figures?

We leave them off. A rate, a threshold or a filing date changes, and a post that pins one is wrong a year later, so we write the parts that stay true and let your firm say the rest. If you confirm a date or a figure yourself, we use your words.

Will you post about my clients?

Only what you tell us, and only with their OK. No client is named or shown without permission, and no number, price or date goes on a post unless you wrote it. Every draft is checked against those rules before it reaches you, and nothing goes out until you approve it.

Does this work for a bookkeeper or a one person firm?

Yes. Tell us what you do and who you do it for, and we write from that. Tax prep, monthly bookkeeping, payroll, advisory or a mix: the posts come from your own work and the way your year runs.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Your firm, posting all year.

Tell us what your firm does and who you work with, and your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.