Skip to content
Soyla

Social media for real estate

Your real estate social media, done for you. Fifteen posts a month. You approve, we post.

We write about the listings you represent, the open house on Saturday, and what a first-time buyer keeps asking you. You approve each one by text, and we post it to the accounts you connect.

Get your first postsSee what we'd make
  • Common Ground Realty
    Common Ground Realty post: "Just listed in Ridgemont", a brick and clapboard corner house with a full-width porch in late afternoon light.

    New in Ridgemont at $412,000. Screened porch off the kitchen, roof on last spring.

  • Stone Ledge
    Stone Ledge post: "SOLD IN WEXFORD HILL", a cedar-shingled house at dusk with the porch light and both front rooms lit.

    We listed this one. Third generation of the same family to own it, and it shows.

  • Ironwood Property
    Ironwood Property post: "One number from last month's report", a large 38 over the words days on market on a navy field.

    We read the Larkin County MLS report each month and post one number from it.

  • Alder Key
    Alder Key post: "The office is closed both days.", a seven-day week dial with Thursday and Friday marked in blue.

    Closed both days. Dana covers maintenance emergencies, and showings start Saturday.

  • Common Ground Realty
    Common Ground Realty post: "Two letters, two different things", a white and orange split card comparing what each lender letter means.

    A seller's agent can tell the difference at a glance. Ask which one you have.

  • Orchard Gate
    Orchard Gate post: "Newly licensed agent", a flame orange card listing what comes with the one open desk.

    One desk, one mentor, and the desk fee waits until your first closing funds.

  • Rowan Street
    Rowan Street post: "Everyone who moves in ends up at Anvil Hardware.", a wall of blank keys above a hardware store cutting counter.

    Two streets over. We send every client here in their first week for new locks.

  • Quarry Lane
    Quarry Lane post: "We are back at Millrace Park", work gloves, loppers and a burlap sack beside a blue card carrying the date.

    Nine of us cleared the creek bank last spring. Same gloves, same gate, same hour.

  • Common Ground Realty
    Common Ground Realty post: "Just listed in Ridgemont", a brick and clapboard corner house with a full-width porch in late afternoon light.

    New in Ridgemont at $412,000. Screened porch off the kitchen, roof on last spring.

  • Common Ground Realty
    Common Ground Realty post: "Two letters, two different things", a white and orange split card comparing what each lender letter means.

    A seller's agent can tell the difference at a glance. Ask which one you have.

  • Stone Ledge
    Stone Ledge post: "SOLD IN WEXFORD HILL", a cedar-shingled house at dusk with the porch light and both front rooms lit.

    We listed this one. Third generation of the same family to own it, and it shows.

  • Orchard Gate
    Orchard Gate post: "Newly licensed agent", a flame orange card listing what comes with the one open desk.

    One desk, one mentor, and the desk fee waits until your first closing funds.

  • Ironwood Property
    Ironwood Property post: "One number from last month's report", a large 38 over the words days on market on a navy field.

    We read the Larkin County MLS report each month and post one number from it.

  • Rowan Street
    Rowan Street post: "Everyone who moves in ends up at Anvil Hardware.", a wall of blank keys above a hardware store cutting counter.

    Two streets over. We send every client here in their first week for new locks.

  • Alder Key
    Alder Key post: "The office is closed both days.", a seven-day week dial with Thursday and Friday marked in blue.

    Closed both days. Dana covers maintenance emergencies, and showings start Saturday.

  • Quarry Lane
    Quarry Lane post: "We are back at Millrace Park", work gloves, loppers and a burlap sack beside a blue card carrying the date.

    Nine of us cleared the creek bank last spring. Same gloves, same gate, same hour.

Eight sample posts for Common Ground Realty shown as they would appear in a feed.
Ask for a post

Get the open house up today

Tap a card for just listed, just sold or a market update, answer a few fields, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Listings

  • Just listedA new listing on the feed, the day it goes live.Needs a photo
  • Open houseThe day, the hours and the area, on one card.Photo optional
  • Just soldA closing worth showing, without the sale price.Needs a photo
  • Listing updateComing soon, price improved, under contract, back on market.Photo optional

Clients

  • Closing dayKeys in hand, with the client's explicit OK.Needs a photo
  • A review we lovedA client's words, rebuilt as a branded card.No photo needed
  • HomeiversaryOne year in the house, on the day they closed.Photo optional

Our market

  • Market updateOne number from your own MLS report, with the period named.No photo needed

People

  • Agent spotlightOne person on the team, and what they are actually good at.Needs a photo
  • Welcome a new agentLicense in hand, first week at the desk.Needs a photo

Community

  • A local business we loveThe coffee shop, the taco truck, the hardware store.Needs a photo
  • Community and givingA sponsorship, a build day, a drive at the office.Photo optional

Hiring

  • We're hiringAn agent or office opening, with terms you will honor.Photo optional

Notices

  • Hours and noticesHoliday hours, a closure, an open house called off.No photo needed

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Open house” card is tapped and its sheet opens; the answers filled in are: what kind of open, Open house; the day, 2026-09-13; the hours, 1 to 3pm; neighborhood or area, Maple Heights; who is hosting, Priya; anything a visitor should know, Park on the street, north side. Floor plans at the door. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Common Ground Realty, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between showings

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your listings

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: orange listing panels with large photographs.On this page
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: corporate azure, blue panels on blue.On this page
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.On this page
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: deep blue with sky blue gradients.On this page
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: red and orange with very large headlines.On this page
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: flat blue with pale blue panels.On this page
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: warm neutral commerce tiles.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

The listing photo goes up in a hurry, and the open house post comes late. On the right, the same month with Soyla.

Without Soyla
  • A listing photo posted in a hurry.
  • The open house post came late.
  • A long gap during a busy week.
With Soyla
Common Ground Realty post: "Just listed in Ridgemont", a brick and clapboard corner house with a full-width porch in late afternoon light.
Common Ground Realty post: "Two letters, two different things", a white and orange split card comparing what each lender letter means.
Stone Ledge post: "SOLD IN WEXFORD HILL", a cedar-shingled house at dusk with the porch light and both front rooms lit.
Orchard Gate post: "Newly licensed agent", a flame orange card listing what comes with the one open desk.
Ironwood Property post: "One number from last month's report", a large 38 over the words days on market on a navy field.
Rowan Street post: "Everyone who moves in ends up at Anvil Hardware.", a wall of blank keys above a hardware store cutting counter.
Alder Key post: "The office is closed both days.", a seven-day week dial with Thursday and Friday marked in blue.
Quarry Lane post: "We are back at Millrace Park", work gloves, loppers and a burlap sack beside a blue card carrying the date.
A post a day
A month

A month of listings and local posts

A post a day, from earnest money to your open house on Saturday, and every draft is checked against fair housing rules.

  • Buying & selling
  • The house explained
  • How a deal works
  • Mortgage & market
  • Neighborhoods
  • Listings & open houses
  • Your agents
  • Notices & community
MonTueWedThuFriSatSun
  1. 1Pre-approval vs pre-qual
  2. 2Open house this week
  3. 3Electrical panel flags
  4. 4PMI, and when it drops
  5. 5How agents price a home
  6. 6Meet the agent
  7. 7Walk the block twice
  8. 8Under contract vs pending
  9. 9Earnest money, explained
  10. 10New listing this week
  11. 11Foundation types
  12. 12After the inspection
  13. 13HOA vs no HOA
  14. 14The office between tours
  15. 15The real monthly payment
  16. 16Median vs average price
  17. 17Contingencies, one by one
  18. 18Plumbing by the decade
  19. 19Price improved, and why
  20. 20Closed for the holiday
  21. 21A block, four routes
  22. 22Who is at the table
  23. 23Final walk-through list
  24. 24Roof types, side by side
  25. 25What an escrow account is
  26. 26Wire fraud: call first
  27. 27A day of showings
  28. 28Office hours this week
  29. 29Just sold this week
  30. 30Why deals fall apart

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can I get an open house post out today?

Yes. Tap the open house card, add the day, the hours and a photo you have the right to use, and the finished post is in Review a few minutes later. You approve it before it goes out.

How do you handle fair housing rules?

Every draft is checked against fair housing rules before you see it. We describe the property, never the buyer, the tenant or the people next door. No safe neighborhood, no good schools, no perfect for. Where a picture shows people, it shows an ordinary mixed crowd or nobody at all.

Can you post my listings?

Yes, the listings you represent, with a photo you have the right to use. The address and the price stay in the caption you approve, never drawn on the poster, and we do not show a sign rider, an MLS sheet or a keypad you can read.

Can you write a market update?

Yes, from the numbers in your own report, with the place and the period named. We do not forecast the market, quote a mortgage rate or print a price you did not give us.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Keep posting through a busy week.

Tell us the areas you work and the kind of properties you handle, and your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.