Say what you do, who you help, and what you’re known for. You get four headlines that take different approaches, all inside LinkedIn’s 220-character limit. Free, no account needed.
Example · Quiet Floors CleaningHelping Columbus facility managers open a clean clinic every morning — Quiet Floors Cleaning
About the first 39 characters show on a phone. All 92 show on a computer and on your own profile.
Try an example
It changes how the line is written, and it stops a headline claiming a company you don’t own. Then say what you do in the words a customer would use, not your internal job title.
Put your city in if you work locally. Name the one thing you’d want a client to remember: a service, a kind of customer, a result.
Each headline is drawn the way LinkedIn shows it above a post, marked where a phone stops and where a computer stops. Copy the one that says something useful before the first mark.
A headline may be 220 characters. The commercial cleaning company headline below is 92 of them, and that is normal — the limit is a ceiling, not a target.
The bands are where a reader stops. LinkedIn cuts these by the room on the screen, not by counting characters, so both figures are approximate and move with the font, the window and how long your own name is.
| Where it shows | Characters people see |
|---|---|
| Your own profile | All 220 |
| A short preview on a computer | About 100 |
| A short preview on a phone | About 40 |
LinkedIn publishes neither of the two smaller figures, and there is no exact one to publish: it cuts by the space available rather than by counting, so the real point moves with the screen, the font, and how long your own name is. Treat them as a budget, not a measurement.
LinkedIn shows your headline in search results, so the words in it matter. Its own guidance on people search says adding more keywords doesn’t improve where you appear, and that a profile which looks over-optimized can be caught by its spam checks. So write a line you would say out loud, and put the words a client would use in it once.
Three people, what they typed, and one of the four headlines they got back.
They typedNight crews for medical offices, with a supervisor on every job
Helping Columbus facility managers open a clean clinic every morning — Quiet Floors Cleaning
92 of 220 characters. About the first 39 characters show on a phone. All 92 show on a computer and on your own profile.
The city and the customer land in the first line. The company name can wait.
Social media for cleaning businessesThey typedReefer loads out of California, and someone answers the phone at 5 am
Reefer freight out of California, booked and covered — Flat Mile Freight
72 of 220 characters. About the first 40 characters show on a phone. All 72 show on a computer and on your own profile.
Names the load type and the lane before anything else.
Social media for trucking companiesThey typedCommercial lease reviews, renewals and landlord disputes
Commercial lease attorney in Nashville — Associate at Cedar Street Law
70 of 220 characters. About the first 40 characters show on a phone. All 70 show on a computer and on your own profile.
Opens with the service and the city, not with the job title.
Social media for law firms220. That is the line under your name on your own profile. Guides written before LinkedIn raised it still say 120, and some say 240 on the phone app; there is no source for 240, and 120 is out of date. Every headline here is written to fit 220, and each one shows its own count.
Your profile shows all of it. The name line above a post, a search result, a connection invitation and a message preview show only what fits the space — roughly the first 40 characters on a phone and roughly 100 on a computer. LinkedIn cuts by the room available rather than by counting, so the real point moves with the screen, the font and how long your own name is. Put what matters first.
It says what you do in the words a customer would use, who you help, and the one thing you are known for — and it says the important part first, because that is the part that survives everywhere. A list of job titles separated by pipes is the common failure: it fills the line without telling anyone what you would actually do for them.
What you do, who you help, and what you are known for. Your company name is optional and is left out if you leave it blank. Put your city in the “who you help” box if you work locally. Say whether you run the business or work at one, because a headline should not imply you own a company you do not.
No. This tool writes plain words only: no emoji, no links, no phone numbers, no email addresses. LinkedIn itself allows some of those in the field, so you can add one yourself afterwards if you want it — but it will not be added for you, and anything you add uses up your characters.
A person. It writes the line under your own name. A LinkedIn company page has a separate tagline field with its own limit, and nothing here is written for it.
It cannot see your profile, change it, or check what you paste in. It cannot tell you whether a headline will bring you profile views or move you up in search results, and it does not claim to. LinkedIn says plainly that adding more keywords does not improve where you appear, and that a profile which looks over-optimized can be caught by its spam checks — so read every line before you use it and change anything that is not true of you.
It is free and needs no account or card, with a daily limit so it stays available for everyone; the tool says when to try again if you reach it. What you type is sent to Soyla’s generation service and its AI provider to write the headlines, and the results stay available to the same browser session for 15 minutes. Leave out private client information. See Soyla’s privacy policy for more.
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