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Soyla

Social media for gyms & fitness studios

Your gym's social media, done for you. Fifteen posts a month. You approve, we post.

We write about your classes, your coaches and what a first visit is actually like. You approve or decline each post by text, and we post the ones you keep to the accounts you connect.

Get your first postsSee what we'd make
  • Good Form Club
    Good Form Club post: "FOUR NEW ROWERS", four air rowers lined up along the turf lane of an empty gym floor.

    Four new rowers are in on the turf side, so the sleds and rowers sit together now.

  • Anvil Row
    Anvil Row post: "FIRST MONTH $79", a lime card carrying the rate, the fees and a stack of bumper plates.

    Bars, plates and a platform, coached every morning. We set up your first lift with you.

  • Rivet Boxing
    Rivet Boxing post: "Bring a Friend Saturday", three people seen from behind working heavy bags on green mats.

    Free Saturday from ten. We have gloves and wraps for anyone who has never hit a bag.

  • Saltbox Strength
    Saltbox Strength post: "We are hiring a coach.", a close-up of a worn locker door with one blank name card.

    One coach opening, early mornings and weekends. Walk in any morning with a resume.

  • Good Form Club
    Good Form Club post: "CAN I WORK IN?", a near-black card setting out how to share a rack in white type.

    Wait for the set to end, ask how many they have left, then take turns. That is it.

  • Tidewater Cycle
    Tidewater Cycle post: "Sunrise Ride", a studio of racked bikes lit by one strip of morning window light.

    Four climbs, three sprints, five flat minutes. Say at the door if it is your first.

  • Ashfield Yoga
    Ashfield Yoga post: "Closed Thursday.", a white card holding two day cards, one grey and one lime.

    We are closed Thursday. Friday the nine o'clock flow runs and the room is open to two.

  • Marigold Pilates
    Marigold Pilates post: "That was Priya's 100th class", a yellow card with a giant magenta asterisk cropped by the corner.

    Her hundredth was Tuesday morning, and she set the reformer up herself.

  • Good Form Club
    Good Form Club post: "FOUR NEW ROWERS", four air rowers lined up along the turf lane of an empty gym floor.

    Four new rowers are in on the turf side, so the sleds and rowers sit together now.

  • Good Form Club
    Good Form Club post: "CAN I WORK IN?", a near-black card setting out how to share a rack in white type.

    Wait for the set to end, ask how many they have left, then take turns. That is it.

  • Anvil Row
    Anvil Row post: "FIRST MONTH $79", a lime card carrying the rate, the fees and a stack of bumper plates.

    Bars, plates and a platform, coached every morning. We set up your first lift with you.

  • Tidewater Cycle
    Tidewater Cycle post: "Sunrise Ride", a studio of racked bikes lit by one strip of morning window light.

    Four climbs, three sprints, five flat minutes. Say at the door if it is your first.

  • Rivet Boxing
    Rivet Boxing post: "Bring a Friend Saturday", three people seen from behind working heavy bags on green mats.

    Free Saturday from ten. We have gloves and wraps for anyone who has never hit a bag.

  • Ashfield Yoga
    Ashfield Yoga post: "Closed Thursday.", a white card holding two day cards, one grey and one lime.

    We are closed Thursday. Friday the nine o'clock flow runs and the room is open to two.

  • Saltbox Strength
    Saltbox Strength post: "We are hiring a coach.", a close-up of a worn locker door with one blank name card.

    One coach opening, early mornings and weekends. Walk in any morning with a resume.

  • Marigold Pilates
    Marigold Pilates post: "That was Priya's 100th class", a yellow card with a giant magenta asterisk cropped by the corner.

    Her hundredth was Tuesday morning, and she set the reformer up herself.

Eight sample posts for Good Form Club shown as they would appear in a feed.
Ask for a post

Announce a new class or schedule change

Pick a card: a new class, a schedule change, a coach spotlight. Fill in a few fields, add your photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Members

  • Member spotlightOne member, their first name, and why they keep showing up.Needs a photo
  • A member milestoneA first pull-up, a 100th class, a year in.Photo optional
  • A review we lovedA member's own words, rebuilt as a branded card.No photo needed

Coaches

  • Coach spotlightThe person a new member will actually train with.Needs a photo
  • Welcome a new coachFirst week on the floor, in a real photo.Needs a photo

Classes and pricing

  • A new classThe name, the coach, the days and the first class.Photo optional
  • What a class is likeThe answer a nervous first-timer is actually looking for.Needs a photo
  • An offer or a priceThe rate, the fees, the end date, all on the card.No photo needed

The floor

  • New on the floorNew gear, a machine back in service, a finished refresh.Needs a photo

Events and community

  • An event or a challengeOpen house, bring a friend, a meet, a workshop, a challenge.Photo optional
  • Community and givingA charity workout, a sponsorship, a drive, a local partner.Photo optional

Hiring

  • We're hiringOne opening, the real shifts, and terms you will honor.Photo optional

Notices

  • A schedule changeA class moving, a new time, a coach taking it over.No photo needed
  • Hours and noticesHoliday hours, a closure, a machine down, a policy reminder.No photo needed

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “A new class” card is tapped and its sheet opens; the answers filled in are: what the class is called, Lifting 101; who coaches it, Marcus; which days, Tue, Thu; the time, 6:15 a.m; first class, 2026-09-08; who it is for, Never touched a barbell? This is the one. Eight people, empty bars, and nobody adds weight until the setup is right. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Good Form Club, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes between classes

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your gym

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.On this page
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.On this page
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.On this page
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: green and cream with soft rounded shapes.On this page
  • Four sample posts in a design system: warm neutral commerce tiles.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.On this page
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.On this page
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: a giant wordmark behind a floating product.
  • Four sample posts in a design system: high-gloss product photography on warm orange.
  • Four sample posts in a design system: yellow and pink, poster-sized type.On this page
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.
  • Four sample posts in a design system: deep blue with sky blue gradients.

46 designs. Pick one once; every post is made in it.

Before and after

Your page now, and with us

On the left, what a gym posts when the day runs long. On the right, the same month with Soyla.

Without Soyla
  • A class photo waiting for a caption.
  • A schedule change posted late.
  • A full floor, then no time to post.
With Soyla
Good Form Club post: "FOUR NEW ROWERS", four air rowers lined up along the turf lane of an empty gym floor.
Good Form Club post: "CAN I WORK IN?", a near-black card setting out how to share a rack in white type.
Anvil Row post: "FIRST MONTH $79", a lime card carrying the rate, the fees and a stack of bumper plates.
Tidewater Cycle post: "Sunrise Ride", a studio of racked bikes lit by one strip of morning window light.
Rivet Boxing post: "Bring a Friend Saturday", three people seen from behind working heavy bags on green mats.
Ashfield Yoga post: "Closed Thursday.", a white card holding two day cards, one grey and one lime.
Saltbox Strength post: "We are hiring a coach.", a close-up of a worn locker door with one blank name card.
Marigold Pilates post: "That was Priya's 100th class", a yellow card with a giant magenta asterisk cropped by the corner.
A post a day
A month

Your classes and coaches, all month

One post a day. How to train, what a class is really like, who your coaches are, and what a beginner is afraid to ask.

  • How training works
  • Movements explained
  • Recovery & food
  • Your coaches
  • Member stories
  • Classes & schedule
  • The gym floor
  • Notices & community
MonTueWedThuFriSatSun
  1. 1Soreness and injury
  2. 2Meet a coach
  3. 3Rest between sets
  4. 4What a first class is
  5. 5How to share a rack
  6. 6A first month, honestly
  7. 7Holiday hours
  8. 8Reading a class name
  9. 9What a hinge is
  10. 10Warm up in five minutes
  11. 11How to set the rack
  12. 12Protein without the hype
  13. 13A coach's own warm-up
  14. 14A schedule change
  15. 15Nobody is watching you
  16. 16Who a class is for
  17. 17What RPE means
  18. 18Rest days, explained
  19. 19Gym floor vocabulary
  20. 20One year of Tuesdays
  21. 21Ask a coach anything
  22. 22How a machine works
  23. 23Three squat options
  24. 24What to bring day one
  25. 25How the rower works
  26. 26When a lifting belt helps
  27. 27Why they came back
  28. 28A morning closure
  29. 29What a deload is
  30. 30Eating after training

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Can you post member photos and progress?

Only with consent you confirm. The waiver someone signs at the front desk is not permission to advertise, so a member's photo or story goes in a post only when you tell us they agreed. No before-and-after without it, and no scale or tape measure on a poster.

Will the posts sound like a motivational poster?

No. Every draft is checked against gym rules before you see it, and the lines that shame people are on the banned list: no excuses, summer body, no pain no gain. We write the way a coach explains something between sets.

Do you write for yoga and Pilates studios too?

Yes. A yoga studio, a Pilates studio and a barbell gym do not sound alike, so we learn the classes you actually run and the words your coaches use. A trademarked method like CrossFit goes on a post only when you confirm you hold the license.

Can you post our membership prices?

Yes, using the numbers you confirm. The rate, the enrollment fee, the annual fee and the date an intro rate ends all go on the card, because a price the front desk will not honor is worse than no price. We never write a number you did not give us.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

Coach your classes. We will write the posts.

Tell us what you teach, who coaches it and how a first class goes. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.