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Soyla

Social media for online shops

Your online store's social media, done for you. Fifteen posts a month. You approve, we post.

We write about what you make, the materials you chose, and the questions people ask before they buy. You approve or decline each post by text, and we post the ones you keep to the accounts you connect.

Get your first postsSee what we'd make
  • Loomline Goods
    Loomline Goods post: "EVERYDAY", an olive waxed canvas tote floating over a deep loden studio floor.

    The bloom on the canvas rubs off with use. That is the wax doing its job.

  • Alder Field
    Alder Field post: "Ninety Tumblers, One Pour.", hands tipping a steel pitcher of wax into amber glass tumblers on a workbench.

    We pour ninety at a time because that is what one melt of wax fills.

  • Bramble Yard
    Bramble Yard post: "PACKING AND FULFILLMENT", a black and lime hiring card with the hours, the pay and a rubber chew toy.

    One opening at the pack bench, three mornings a week. Ask us anything about it.

  • Salt Meadow
    Salt Meadow post: "Through August we ship balm Monday to Thursday.", an espresso card with three white notification toasts.

    Balm and heat do not mix, so nothing leaves here on a Friday until September.

  • Loomline Goods
    Loomline Goods post: "PROMISES", a graphite card setting waitlist, pre-order and backorder against what each one means.

    Waitlist, pre-order and backorder are three different promises. Here is which.

  • Cinder Track
    Cinder Track post: "The Trail Crew.", a runner's ankles in ash grey merino socks on wet asphalt above a size grid.

    The Trail Crew lands March 12. Merino and nylon, flat toe seam, ribbed arch band.

  • Kiln Street
    Kiln Street post: "THE TWO BAG BOX", an open kraft gift box holding two coffee bags and an enamel cup.

    Two bags, a cup and a card you write yourself. December 12 is the last order day.

  • Foundry Lane
    Foundry Lane post: "SATURDAY AT THE MARKET", three cast iron skillets on a white plinth under a rust chevron.

    We will be at the Riverside Market on March 8, nine to two, with the whole range.

  • Loomline Goods
    Loomline Goods post: "EVERYDAY", an olive waxed canvas tote floating over a deep loden studio floor.

    The bloom on the canvas rubs off with use. That is the wax doing its job.

  • Loomline Goods
    Loomline Goods post: "PROMISES", a graphite card setting waitlist, pre-order and backorder against what each one means.

    Waitlist, pre-order and backorder are three different promises. Here is which.

  • Alder Field
    Alder Field post: "Ninety Tumblers, One Pour.", hands tipping a steel pitcher of wax into amber glass tumblers on a workbench.

    We pour ninety at a time because that is what one melt of wax fills.

  • Cinder Track
    Cinder Track post: "The Trail Crew.", a runner's ankles in ash grey merino socks on wet asphalt above a size grid.

    The Trail Crew lands March 12. Merino and nylon, flat toe seam, ribbed arch band.

  • Bramble Yard
    Bramble Yard post: "PACKING AND FULFILLMENT", a black and lime hiring card with the hours, the pay and a rubber chew toy.

    One opening at the pack bench, three mornings a week. Ask us anything about it.

  • Kiln Street
    Kiln Street post: "THE TWO BAG BOX", an open kraft gift box holding two coffee bags and an enamel cup.

    Two bags, a cup and a card you write yourself. December 12 is the last order day.

  • Salt Meadow
    Salt Meadow post: "Through August we ship balm Monday to Thursday.", an espresso card with three white notification toasts.

    Balm and heat do not mix, so nothing leaves here on a Friday until September.

  • Foundry Lane
    Foundry Lane post: "SATURDAY AT THE MARKET", three cast iron skillets on a white plinth under a rust chevron.

    We will be at the Riverside Market on March 8, nine to two, with the whole range.

Eight sample posts for Loomline Goods shown as they would appear in a feed.
Ask for a post

Announce a launch or a restock

Pick a card: a launch, a restock, a gift set. Fill in a few fields, add your own product photo, and it is in Review a few minutes later.

Make a post

Choose what you want to share, then give Soyla the details.

11 of 12 requests left this month

Products and launches

  • Show off a productOne product, your own photo, one line on why it exists.Needs a photo
  • A launch or a dropA teaser, a waitlist, a pre-order, or launch day itself.Needs a photo
  • Restock or sold outBack in stock, or honestly out with what you know.Photo optional

Offers and gifts

  • A sale or a codeThe offer, the code, and the day it really ends.Photo optional
  • A gift setThe box, what is in it, and the date to order by.Needs a photo

Customers

  • A review we lovedA customer's words, rebuilt as a branded card.Photo optional
  • A customer's photoTheir picture, with their written OK, credited by name.Needs a photo

Behind the brand

  • Meet the founderA face, a bench, and the reason this brand exists.Needs a photo
  • Behind the scenesBatch day, the pack bench, the studio at seven in the morning.Needs a photo
  • Team spotlightThe person who packs the orders or answers the messages.Needs a photo
  • A milestoneA work anniversary, the first hire, the hundredth batch.Photo optional

Hiring

  • We're hiringOne opening, with terms you will actually offer.Photo optional

Notices

  • Shipping and hours noticeA cutoff, a delay, a closure, a hold on what melts.No photo needed

Community

  • In the communityA pop-up, a market, a workshop, a donation, a drive.Photo optional

Anything else

  • Something elseTell us what to post, in your own words.Freeform
  • Make your ownA card for a post you make often.Reusable format

A sample request. The card, its fields and the finished post are the ones this trade gets.

A sample request, played on the Make a post screen. The “Restock or sold out” card is tapped and its sheet opens; the answers filled in are: what's happening, Back in stock; the product, The Everyday Tote in olive; how many we have, 200; what you want to say, Two hundred sewn this week. The last run went in a day, so the list gets first look Friday; this count and this date are true right now, yes. Send, and Soyla answers “On it.”, then writes the post. A few minutes later it is waiting in Review for Loomline Goods, labelled “You asked for this”, with Approve and Decline under it. Nothing here is posted; this is a depiction of the product.
How it works

Two minutes at the packing bench

We text you when new posts are ready. Approve the ones you like, decline one with a reason, and the next posts change.

When new posts are ready, Soyla texts you a link to them. Each one is shown as it will look in the feed, going to Instagram, Facebook, LinkedIn, X and Threads at once. Approve a post and Soyla schedules it and posts it to the accounts you connected. Decline one with a reason — “not our tone”, say — and the next drafts change. The film ends where the work does: the approved post going out to all five of those accounts, off that one tap. Nothing here is posted; this is a depiction of the product.

  1. We text you new posts

  2. You approve or decline

  3. The next posts change

Design

Pick a look for your shop

Choose one of 46 designs once, and every post keeps it.

  • Four sample posts in a design system: deep orange, warm editorial photography.
  • Four sample posts in a design system: hyper-saturated pop, photography on flat pink and violet.
  • Four sample posts in a design system: orange listing panels with large photographs.
  • Four sample posts in a design system: sky blue on grey, product tiles with specifications.On this page
  • Four sample posts in a design system: pale yellow on near-black, heavy display type.
  • Four sample posts in a design system: deep green fields with lime accents.
  • Four sample posts in a design system: an app interface drawn as a poster, sky blue on white.
  • Four sample posts in a design system: corporate azure, blue panels on blue.
  • Four sample posts in a design system: a flat orange field with white type.
  • Four sample posts in a design system: lime on charcoal, boxed commerce tiles.On this page
  • Four sample posts in a design system: red and orange with very large headlines.
  • Four sample posts in a design system: retro grunge in orange and rust.
  • Four sample posts in a design system: deep teal with warm sand accents.
  • Four sample posts in a design system: black and industrial yellow, high contrast.
  • Four sample posts in a design system: charcoal and near-white, stark monochrome.
  • Four sample posts in a design system: high-gloss product photography on warm orange.On this page
  • Four sample posts in a design system: yellow and pink, poster-sized type.
  • Four sample posts in a design system: green and cream with soft rounded shapes.
  • Four sample posts in a design system: near-white minimal, thin rules and small type.
  • Four sample posts in a design system: warm nude, quiet and unhurried.
  • Four sample posts in a design system: deep blue and charcoal, data panels.
  • Four sample posts in a design system: charcoal and warm sand, banking panels.On this page
  • Four sample posts in a design system: red and blue stickers on white.
  • Four sample posts in a design system: deep blue with sky blue gradients.
  • Four sample posts in a design system: royal blue with rounded blob panels.
  • Four sample posts in a design system: hot pink and lime, tight editorial blocks.
  • Four sample posts in a design system: bottle green and antique gold.
  • Four sample posts in a design system: deep blue with hard-edged athletic type.
  • Four sample posts in a design system: grey and blue, a product page torn into a poster.On this page
  • Four sample posts in a design system: pale terracotta and cream, soft and quiet.
  • Four sample posts in a design system: near-white with an amber accent, skincare editorial.
  • Four sample posts in a design system: clinical blue with pale blue panels.
  • Four sample posts in a design system: pale yellow and warm sand, clean and airy.
  • Four sample posts in a design system: deep green clinical panels.
  • Four sample posts in a design system: burnt orange with folk-market lettering.
  • Four sample posts in a design system: a giant wordmark behind a floating product.On this page
  • Four sample posts in a design system: warm neutrals, peach and cream.
  • Four sample posts in a design system: burnt orange and charcoal, wide photography.
  • Four sample posts in a design system: lime and deep green, technical panels.
  • Four sample posts in a design system: flat blue with pale blue panels.
  • Four sample posts in a design system: violet and lime in flowing slabs.
  • Four sample posts in a design system: organic blobs in orange and yellow.
  • Four sample posts in a design system: warm neutral commerce tiles.On this page
  • Four sample posts in a design system: deep navy with fine rules.
  • Four sample posts in a design system: a lime ribbon over pale green.
  • Four sample posts in a design system: warm flash orange, appetite first.

46 designs. Pick one once; every post is made in it.

Before and after

Your shop's page now, and with us

On the left, what a shop posts when the orders pile up. On the right, the same month with Soyla.

Without Soyla
  • One product photo, posted late.
  • A restock note typed in a hurry.
  • A quiet week while orders shipped.
With Soyla
Loomline Goods post: "EVERYDAY", an olive waxed canvas tote floating over a deep loden studio floor.
Loomline Goods post: "PROMISES", a graphite card setting waitlist, pre-order and backorder against what each one means.
Alder Field post: "Ninety Tumblers, One Pour.", hands tipping a steel pitcher of wax into amber glass tumblers on a workbench.
Cinder Track post: "The Trail Crew.", a runner's ankles in ash grey merino socks on wet asphalt above a size grid.
Bramble Yard post: "PACKING AND FULFILLMENT", a black and lime hiring card with the hours, the pay and a rubber chew toy.
Kiln Street post: "THE TWO BAG BOX", an open kraft gift box holding two coffee bags and an enamel cup.
Salt Meadow post: "Through August we ship balm Monday to Thursday.", an espresso card with three white notification toasts.
Foundry Lane post: "SATURDAY AT THE MARKET", three cast iron skillets on a white plinth under a rust chevron.
A post a day
A month

Your products, explained all month

One post a day. What you make, what it is made of, how to care for it, and how orders get packed and shipped.

  • How to choose
  • Materials & care
  • The products
  • Launches & restocks
  • Making & packing
  • Founder & team
  • Customers
  • Seasons & notices
MonTueWedThuFriSatSun
  1. 1How to measure yourself
  2. 2The product up close
  3. 3Cotton, linen or wool
  4. 4Back in stock
  5. 5Fabric weight, explained
  6. 6At the packing bench
  7. 7A question we get a lot
  8. 8Cut, sew, finish
  9. 9What laundry symbols mean
  10. 10What fits in the tote
  11. 11Why natural dyes fade
  12. 12Pre-order vs backorder
  13. 13A review we loved
  14. 14Packing day at the bench
  15. 15Why shipping costs money
  16. 16A stock update
  17. 17How to read a size guide
  18. 18Pilling is not a defect
  19. 19One tote, five uses
  20. 20Holiday shipping cutoff
  21. 21A customer's own photo
  22. 22The check before packing
  23. 23Returns, in plain words
  24. 24What small batch means
  25. 25The next run, honestly
  26. 26What a sale price means
  27. 27Who packs your order
  28. 28Studio hours this week
  29. 29The box, layer by layer
  30. 30A batch, start to finish

A sample month. The categories are this trade's; the titles are examples.

FAQ

Questions we get asked

Do I need professional product photos?

No. Add a clear photo from your phone when you ask for a product post, and the finished design is built around it. We never redraw your product or invent a picture of one.

Can you post a launch or a restock the day it happens?

Yes. Pick the launch or restock card, put in what you have confirmed, add your photo, and the post is in Review a few minutes later. We say when an order ships. We never promise the day it arrives.

How do you handle customer photos, reviews and product claims?

Every draft is checked against online-shop rules before you see it. A customer's photo, name or words need their written OK, and a public post that tagged you is not one. A price, a material or a stock count comes from you, and words like non-toxic and chemical-free are banned outright because nobody can back them up.

Will every post be selling something?

No. Product and launch posts share the month with how to choose a size, what a material does over time, the packing bench and the way returns actually work.

Do you actually post for us?

Yes, on the accounts you connect. Every post you approve is scheduled to a day and published to your own Instagram, Facebook, LinkedIn or other connected pages. We never post to an account you have not connected.

What does it cost?

It is free to sign up. Plans start at $99 a month.

More industries

Built one trade at a time

What you make, posted all month.

Tell us what you make and how you talk about it. Your first posts come back for you to approve.

Get your first posts

Free to sign up. Plans from $99/month.