What is a Place ID?+
It is Google's own name for one listing on Google Maps. It looks like one long run of letters, numbers, dashes and underscores — usually about 27 characters and often starting ChIJ, though Google says there is no maximum length. The review link is that ID pasted onto the end of a fixed Google address, which is why the ID is the only thing this tool needs from you. Google also says one place can have more than one ID, and that an ID can change over time.
Where do I find my Place ID?+
Three routes. If you can sign in to the business, your Business Profile has a ready-made review link under Read Reviews and then Get more reviews — copy that and you need no ID at all. If you cannot sign in, Google's Place ID Finder gives you the ID from your business name in about thirty seconds, free and without an account. And if you are already looking at your listing on a computer, the address in the address bar sometimes carries the ID — paste it here and this page will tell you whether it did.
Do you check that the link works?+
No, and no tool that says it does on a page like this is telling you the truth. We never contact Google — the link is built from the ID you paste, so it is correctly formed, not verified. Open it once yourself and make sure your own business name is at the top of the review box before you print a hundred of them.
Where should I put the link and the code?+
Wherever the customer already is when the job has just gone well: a card by the till, the last line of an invoice or a receipt, the thank-you text or email you already send, a sticker on the van door, a card propped up by the card machine. The code and the link do the same thing, so use the code where somebody is standing in front of you and the link where you are already sending them something to tap.
I pasted a maps.app.goo.gl link and it would not work. Why?+
That is a shortened link, and there is nothing inside it to read — the real address only exists once the link has been followed, and this page never follows one. Open the short link in a web browser on a computer, wait for the map, then copy the long address out of the address bar. It is the share button that gives you the short one, which is why almost everybody hits this first.
Can I ask customers for reviews, and can I offer them anything?+
Ask, yes. Offer, no. Google's Maps content policy forbids offering payment, discounts or free goods in exchange for a review, and it also says a business must not selectively ask only the customers likely to say something good, or pressure anybody into leaving one on the premises. So ask everybody, ask while the job is fresh, and hand them the link or the code rather than telling them to look you up. Whoever you ask needs a Google account to leave a review; they can make one with any email address.
Will the link or the QR code expire?+
Neither has an expiry date. The link is written inside the code itself, so the code keeps working for as long as the link does — there is no account behind it and nothing of ours it depends on. Two things follow. A printed code cannot be edited, so if the link ever changes you print a new code. And Google says a Place ID can change over time, which we have no way to know about from here, so open your own code with a phone every few months.
How big should I print the code?+
It depends on how far away people will be standing. The tool works it out and shows the width in millimetres and inches, plus how much clear space to leave around it — that pale border is part of the code and a code butted against a dark panel does not scan at any size. The common rule is that a code reads from about 10 times its own width, which is a rule of thumb rather than a published standard, so print one and try it with your own phone from where people will really be.
Is it free, and does what I type get uploaded?+
Free, with no account and no limit, and nothing you type leaves your browser. Reading the ID, building the link, drawing the code and drawing the card all happen on your own device. Nothing is sent to us, nothing is sent to Google, and nothing is stored.
Google’s own rules on asking for reviews are in its Maps content policy. Read more in our privacy policy and terms of use.